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About the Role
As Partnership Marketing Manager, you will be responsible for turning B2B partnerships into marketing engines that drive sign-ups and awareness across Australia. You will own the end-to-end marketing relationship with B2B partner organizations and build integrated marketing plans.
Responsibilities
- Develop and run integrated marketing plans for B2B frontline membership organizations and retail partners, ensuring campaigns are insight-led and commercially focused.
- Act as the main marketing contact for partner organizations, building relationships to unlock new opportunities.
- Collaborate with the B2B Sales team to ensure marketing activity supports the wider commercial relationship, bringing partnerships to life with compelling offers, collateral, and brand amplification.
- Drive new member sign-ups through partnership-led campaigns, with clear KPIs and reporting against growth targets.
- Lead the development of advertising opportunities with key retail partners, working with the Partnerships team to bring retailers to market.
- Build go-to-market plans that maximize exposure for retail partners across owned channels and beyond.
- Drive brand awareness through retail partner campaigns, balancing partner objectives with a member-first approach.
- Surface compelling retail offers and package them into B2B-ready marketing assets for the Sales team to use with organizational partners.
- Manage campaign planning, budgeting, and post-campaign analysis for all partnership marketing activity.
- Stay informed about market trends and competitor activity to refine the partnership marketing approach.
Requirements
- 5+ years in a marketing role, with at least 2 years in a B2B, partnership, or trade marketing capacity.
- A track record of delivering integrated marketing campaigns that drive measurable growth.
- Creativity to concept bold & brave campaigns & activations.
- Experience managing commercial relationships with external partners or retailers.
- Confidence across digital, CRM (Braze), social, and above-the-line channels.
- Ability to manage multiple partners and campaigns simultaneously.
- Collaborative approach, working well across Partnerships, Product, and Creative teams.
Skills
- Partnership marketing
- B2B marketing
- Trade marketing
- Integrated marketing campaigns
- Commercial relationship management
- Digital marketing
- CRM (Braze)
- Social media marketing
- Above-the-line advertising
- Campaign planning
- Budgeting
- Post-campaign analysis
- Performance marketing (plus)
- Member acquisition (plus)
Location
- Sydney CBD
- Remote
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years in a marketing role
- 2+ years in B2B, partnership, or trade marketing
Salary/Compensations
- Competitive base salary
Benefits
- 24 days annual leave
- Birthday leave
- Moments that matter leave
- Volunteer leave
- $1,000 health insurance contribution
- $1,000 personal development fund
- Paid parental leave
- Employee Assistance Program (EAP)
- Blue Light Card
About the Company
- Blue Light Card supports and celebrates those who serve communities, including emergency services, healthcare, defence, and education sectors.
- Offers exclusive benefits and discounts through partnerships with top brands.
- Founded in the UK in 2008, with over 6 million members globally.
- Launched in Australia in 2022.
- Aims to blend purpose with measurable commercial success.