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About the Role

As part of the Senior Leadership Team, you will shape and grow North’s Social & Influencer practice, secure and lead client work, and build a high-performing team. You will lead integrated social and influencer strategies, inspire teams, and serve as a trusted senior partner to clients.

Responsibilities

• Oversee fully integrated communications programs, including social and influencer work, across multiple client accounts.
• Develop strategic brand campaigns in a fast-paced environment and consistently sell through big ideas within an integrated agency model.
• Partner with senior client marketing leaders to drive national and regional campaigns, build trusted C-suite relationships, sell breakthrough strategies, and support executive personal brand-building efforts.
• Develop award-winning creative ideas that drive results and strengthen client brand reputation and influence.
• Lead high-performing teams in a matrixed environment, including direct reports and account teams, while motivating team members to reach their full potential.
• Drive new business by participating in and leading client pitches.
• Guide teams on key deliverables, including media relations, content development, and influencer strategies for programs and projects.
• Identify organic growth opportunities within existing accounts and help expand current client relationships.
• Understand clients’ industries, including key products, categories, technologies, competitors, and broader market issues.
• Mentor, manage, and grow the team while identifying opportunities to integrate with regional North teams and support a best-place-to-work culture.
• Plan and assess project and team resources to maximize profitability and team effectiveness.
• Lead national client accounts as a dedicated client-service manager with minimal supervision.
• Demonstrate strong business management skills, including effective collaboration with leadership, other North offices, and practice groups such as Notch video, social media, and digital media.
• Manage client contracts, including associated terms and conditions.
• Forecast regularly and quarterly to meet profitability and revenue targets, while maintaining accurate project and budget tracking internally and with client leads.
• Partner with senior executives on an ongoing basis to deliver against client KPIs.
• Collaborate with integrated marketing teams, including internal and external agencies, to drive results and 360-degree collaboration.
• Contribute to our inclusive culture by coaching and mentoring team members.

Requirements

• 10-12 years in the social space, with a minimum of 7+ years on influencer and developing integrated strategies.
• 8-10 years of agency or client service experience.
• Proactive leader, moving strategies and programs forward with confidence.
• Genuine curiosity and commitment to continuously learning about the influencer space, with a view to adapting the practice area to keep it at the forefront as the space evolves.
• Proven track record of building and leading high-performance teams and adding value to company culture in a meaningful way.
• Excellent cross-functional leadership, presentation and communication skills.
• Dynamic team player, collaboratively partnering with cross-functional leaders across the agency to develop and innovate the influencer, social and digital practice areas.
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks.
• Superior finance, budget and project management, team resourcing and organizational abilities.
• Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Pinterest and Snapchat, etc.).
• Demonstrated interest in AI. You already see how it can benefit and amplify our client's campaigns.
• Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners.
• Agility, speed and flexibility to manage workflow within a changing work environment.
• Demonstrated thought leadership on the topics of the day; you're an enthusiastic advocate of public relations as a practice and wish to help build the next generation of leaders.
• Calm under pressure.
• Inter-agency leadership experience working with creative, digital, sponsorship, research and media buying companies to ensure all campaigns are fully integrated, and agency relationships are nurtured.
• Demonstrated experience developing effective measurement frameworks for social programs analyzing data, deriving insights and building creative strategies to meet client objectives.
• Refined understanding of community management and paid social campaigns.

Skills

• Social media strategy
• Influencer marketing
• Integrated communications
• Client relationship management
• Team leadership
• New business development
• Media relations
• Content development
• Budget management
• Project management
• AI tools
• Community management
• Paid social campaigns
• Measurement frameworks

Location

• Toronto

Work Type

• Hybrid
• Remote (up to 20 days per year)

Experience Level

• Senior Leadership

Education Level

• Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies, Marketing or a related field

Salary/Compensations

• CAD$120K-$140K per year

Benefits

• Substantial time off policies
• Mental wellness resources
• Parental leave top-up program
• Regular social events
• Cell phone & internet allowance
• Professional development or wellness allowance
• Business Resource Groups
• Private health and Dental insurance
• Life and Disability insurance

About the Company

• North is a strategic communications agency in Canada that combines the agility of a boutique agency with the strength of Publicis Groupe’s global network.
• We earn attention through bold ideas, rigorous execution, and a relationship-first approach that helps our people and our clients grow.
• We work across earned media, influencer, content, experiential, and issues management.

Equal Opportunity

• North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.