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About the Role
We are seeking a highly technical, analytical, and strategic Senior Manager of Performance & Channel Marketing to join our B2C marketing team. This role will architect and manage marketing channel execution, strategy, and daily operations, owning DailyPay’s owned expansion channels and paid media strategy across various platforms.
Responsibilities
- Partner with agency to launch and manage paid media across Meta, TikTok, Snapchat, Google, Bing, and programmatic.
- Define channel mix, budget allocation, bidding strategies, and audience targeting frameworks for always-on programs.
- Identify, build business cases for, and stand up new acquisition channels.
- Optimize campaigns from awareness to activation, targeting CAC, CPA, and ROAS.
- Drive growth through rigorous A/B and multivariate testing across all paid and owned entry points.
- Leverage first-party data and lookalike modeling to find high-quality consumers.
- Collaborate with marketing, PMM, and creative teams to develop and test high-performing ad formats.
- Partner with data and product to improve conversion entry points, landing pages, and the click-to-enroll journey.
- Translate technical marketing complexities and attribution data into clear, strategic recommendations for C-level leaders.
Requirements
- 7+ years in B2C performance/growth marketing at a high scaling/changing or startup-style company with hands-on ownership of paid social or search.
- Proven track record of building acquisition programs from scratch (managing $2M–$5M budgets).
- Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, or programmatic DSPs.
- Fluent in performance data, attribution models, and A/B testing discipline.
- Strong grasp of experimentation design, multi-touch attribution, and funnel measurement.
- Highly organized with meticulous attention to detail and ability to navigate multiple high-priority workstreams.
- Exceptional communication skills with ability to translate technical complexities for C-level leaders and non-technical stakeholders.
- Proactive, problem-solving approach to scaling systems and passion for high-quality documentation.
- Experience scaling B2C marketing channels within Fintech or industries with non-linear customer channels & journeys.
Skills
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Programmatic DSPs
- Performance data analysis
- Attribution models
- A/B testing
- Experimentation design
- Multi-touch attribution
- Funnel measurement
- First-party data utilization
- Lookalike modeling
- Paid social
- Paid search
- B2C marketing channel scaling
- Fintech marketing
- Amplitude
- Pendo
- Branch
- Adjust
- AppsFlyer
- Iterable
- Twilio
Location
- New York City
- United States
- Belfast
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
About the Company
- DailyPay is transforming the way people get paid as a worktech company and the industry’s leading on demand pay solution.
- DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees.
- This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
Equal Opportunity
- DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.