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About the Role
We are seeking a Senior Strategist to join a growing strategy team within Publicis Health Canada. This client-facing role involves building engagement strategies that drive measurable behavior change, developing creative briefs and activation plans, and contributing to annual brand planning. You will be dedicated to one or two clients, gaining deep understanding of their brands and markets.
Responsibilities
- Build engagement strategies that change how HCPs and patients think and act, including customer journeys, touchpoint planning, digital and interactive strategies, content strategy, and messaging frameworks.
- Develop activation briefs and plans, including writing briefs, leading tactical ideation, collaborating with media on channel strategy, and assisting clients with their annual tactical roadmap.
- Support brand planning by facilitating annual brand planning sessions with clients, contributing strategic thinking, and translating plans into actionable next steps.
- Facilitate working sessions, including leading workshops, brainstorms, or planning sessions with clients and cross-functional teams.
- Help build effectiveness frameworks to track performance and inform adjustments.
Requirements
- 5+ years of experience in engagement strategy, brand strategy, or a closely related discipline within healthcare (pharma, biotech, vaccines, OTC, or medical devices).
- Agency experience is required.
- Experience across HCP and consumer/patient audiences.
- Strong problem-solving instincts.
- Ability to think in terms of business impact.
- Clear writing and presentation skills.
- Ability to organize and prioritize.
- Comfortable with AI tools.
- Fluent in English.
- Curious, flexible, and a team player.
Skills
- Engagement strategy
- Brand strategy
- Healthcare marketing
- Customer journey mapping
- Touchpoint planning
- Digital strategy
- Interactive strategy
- Content strategy
- Messaging frameworks
- Creative brief development
- Activation planning
- Annual brand planning
- Workshop facilitation
- Brainstorming
- Performance measurement
- AI tools proficiency
- Problem-solving
- Business acumen
- Clear communication
- Organization
- Prioritization
- Teamwork
- Active listening
- Adaptability
Location
- Montreal
- Toronto
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- $115,000 - $120,000 per year
Benefits
- Direct mentorship from a senior strategist
- Access to Publicis' global resources (data, media, strategy expertise, network of specialists)
- Work with major healthcare clients on meaningful brands and therapeutic areas
- Growth path into a director-level role
- Occasional travel between Montreal, Toronto, and client locations
About the Company
- Publicis is an omni-channel communications agency with over 600 employees across Canadian operations.
- The agency is the largest in its industry in Canada, with talent across various marketing and advertising disciplines.
- Publicis works with a balanced split of Canadian, U.S., and Global clients.
- The company supports Diversity & Inclusion initiatives through its Driving Change team and community involvement via the Out of the Cold Program.
- Publicis has a strong, active, and familial culture, with its social club, Pub United, hosting various events.
Equal Opportunity
- Publicis Canada is committed to building a diverse workforce representative of our community.
- We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.
- If you require a specific accommodation please contact Human Resources.