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About the Role

As the Community Engagement Lead, you’ll help brands participate in culture in real time. You’ll identify engagement opportunities, build meaningful relationships with communities, and partner closely with strategists, creators, account teams, and clients to shape how brands show up every day. You’ll work across always-on content, campaigns, creator partnerships, and real-time cultural moments, helping teams move quickly while staying connected to audiences. This role is deeply plugged into culture, requiring you to be across platforms, creators, trends, and shifts in behavior before they hit the mainstream, knowing what's worth acting on.

Responsibilities

Lead day-to-day community management, including responding to comments, DMs, and identifying proactive engagement opportunities in partnership with client teams.
Build relationships with community members and identify opportunities for surprise & delights.
Contribute to the creation of net-new content in partnership with content creators and strategists.
Assist in creating and approving social, video & display assets, ad-copy, creative calendars, and other media assets.
Manage and source relevant industry and brand influencers.
Support yearly digital, social, and influencer planning initiatives.
Gather, report, and analyze social media metrics and results, providing insights from the industry and marketing campaigns.
Strategize with the internal creative team to develop social media initiatives and promotions.
Perform social listening and other research across digital channels.
Communicate effectively with clients, internal teams, and partners.
Complete ad-hoc tasks and other duties as assigned.
Mentor junior community managers as needed.
Accept feedback constructively, recognizing that success and failure are shared.

Requirements

Minimum 3 years of experience in a social media/digital marketing role.
Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
Fluent in English, both written and spoken.
Understanding of social analytics and the ability to convert numbers into insights for content recommendations.
Strong writing background with the ability to communicate thoughts clearly and simply.
Track record in a client-facing role, with experience presenting to and collaborating with clients.
Ability to think on the fly and pivot ideas in real-time.
Curious by nature and interested in how and why things work.
Ability to think differently and offer unique perspectives.
Creatively driven and view data as a tool for unlocking opportunities.
Strong written and presentation skills.
High quality standards of work and attention to detail.
Relentless desire to improve and grow.
Bias for action.

Skills

Social Media Management
Digital Marketing
Community Management
Content Creation
Influencer Marketing
Social Listening
Data Analysis
Client Communication
Presentation Skills
Writing Skills

Location

Toronto

Work Type

Full-time

Experience Level

3+ years

Education Level

Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Salary/Compensations

$60,000 to $65,000 per year

About the Company

Publicis is an omni-channel communications agency with over 600 employees across Canadian operations.
The office is the largest in its industry in Canada, with talent across various marketing and advertising disciplines.
Publicis works with a balanced split of Canadian, U.S., and Global clients.
The agency supports Diversity & Inclusion initiatives through its Driving Change team.
Publicis gives back to the community through participation in the Out of the Cold Program.
The agency has a strong, active, and familial culture, with a social club called Pub United that hosts events.
Publicis uses artificial intelligence tools to support parts of its hiring process, assisting the recruitment team without replacing human decision-making.

Equal Opportunity

Publicis Canada is committed to building a diverse workforce representative of our community.
We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, Aboriginal status, age, disability, or persons who may require an accommodation, to apply.
If you require a specific accommodation, please contact Human Resources.