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About the Role

We are building a generational brand with World, aiming to create something the world hasn’t seen before. We seek a UI/UX Designer to craft intuitive, high-quality digital experiences across our ecosystem, primarily for web (90%) and product design (10%). You will blend systems thinking, interaction design, and visual craft to create everything from high-traffic websites to bespoke digital and product experiences. We encourage using AI as a creative and production partner to accelerate design processes while maintaining high quality and defining an AI-native design practice.

Responsibilities

Design and evolve multiple high-traffic websites across the World, World Foundation and Tools for Humanity brands, designing website UI/UX and interaction design end-to-end.
Create wireframes, user flows, prototypes and high-fidelity designs that deliver clear, intuitive and engaging web experiences.
Collaborate closely with marketing, content and brand teams to translate messaging into effective user journeys and digital experiences.
Partner closely with developers to bring designs to life from concept through handoff to QA, ensuring pixel-perfect execution and high performance.
Apply strong UX thinking to simplify complex concepts into approachable, human-centered interfaces.
Contribute to design systems and patterns that ensure consistency and scalability across web and product surfaces.
Use data and insights to iterate on designs and continuously improve performance and usability.
Ensure all work meets a high craft standard, balancing visual design, interaction quality and usability across every touchpoint.
Manage multiple workstreams simultaneously, moving quickly from concept to launch while maintaining attention to detail.
Help define and evolve how UI/UX design operates within the marketing department, bringing structure, taste and speed to an emerging design practice.

Requirements

5–7+ years of experience in website UI/UX design, with a strong portfolio showcasing both strategic thinking and high-quality execution.
Proven experience designing high-traffic websites, with a deep understanding of responsive design, interaction patterns and usability best practices.
Strong visual design skills with a high craft standard - attention to typography, layout, spacing, and interaction details.
Experience working across both marketing and product surfaces, with the ability to flex between brand expression and functional UX.
Expert in Figma and modern AI-assisted design workflows, including rapid prototyping, design system generation, content generation, and Figma-to-code pipelines.
Passionate self-starter with an “afterburner on” approach - ready to jump in, solve problems and push projects forward in a fast-paced environment.
Extremely comfortable collaborating with developers and understanding technical constraints to ensure smooth implementation.
Data-first mindset, with experience using analytics and user insights to guide design decisions.
Highly organized, resourceful and adaptable - able to manage multiple priorities in a fast-paced environment.
Radical end-to-end ownership: take initiative, drive progress and get things done.
Possess US work authorization.
Occasional travel to the field and quarterly offsites.

Skills

UI/UX design
Website design
Responsive design
Interaction patterns
Usability best practices
Visual design
Typography
Layout
Spacing
Interaction details
Brand expression
Functional UX
Figma
AI-assisted design workflows
Rapid prototyping
Design system generation
Content generation
Figma-to-code pipelines
Data analysis
User insights
Mobile UI/UX design
Product design
Motion design
Front-end development (HTML/CSS)
SEO

Location

San Francisco

Work Type

In-office minimum 4 days per week
Full-time

Experience Level

5–7+ years of experience

Salary/Compensations

$175,000 – $205,000

Benefits

Flexible, unlimited PTO
Monthly phone reimbursement or company-provided device
Comprehensive medical, dental, vision, and mental health coverage
401(k) plan with employer match
Commuter benefits
Professional development stipend

About the Company

Tools for Humanity (TFH) designs and builds technology behind World, a real human network designed to accelerate people in the age of AI.
World ID verifies real, unique people, World App puts these capabilities in people’s hands, and the Orb verifies real, unique people.
World is running at a global scale with over 17 million people verified and growing.
TFH has over 400 employees with backgrounds from leading tech companies and institutions.
TFH is backed by prominent investors and has been featured in TIME Magazine, Fast Company, Bloomberg, The New York Times, Bankless, and TechCrunch.
TFH and World are making significant progress in identity, cryptography, AI, and global-scale hardware deployment.

Equal Opportunity

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.