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About the Role
Lead and manage the implementation and execution of CRO strategies and client communication to achieve client goals. You will be part of a close-knit team of specialists focused on improving client website experiences.
Responsibilities
- Lead a team of CRO & UX Specialists, including resource management, prioritization, and direct management.
- Oversee a portfolio of client accounts, providing guidance to account leads and ensuring client value.
- Review client strategies to ensure alignment with long-term client objectives, including A/B testing, redesigns, acquisition journey optimization, and site speed optimization.
- Be accountable for clients, identifying threats and finding solutions to maintain client satisfaction and investment.
- Lead annual, quarterly, and monthly client reviews, communicating program success to senior stakeholders.
- Instill a culture of evidence-based website optimization using quantitative and qualitative methods.
- Direct resource planning for the team, collaborating with strategists on deadlines and priorities.
- Build relationships with wider agency teams (PPC, SEO, Social, Affiliates, Analytics) to foster collaboration.
- Identify revenue growth opportunities, including cross-selling and new client acquisition.
- Organize and deliver training sessions for team members.
- Analyze the proposition and advance services, innovating to stay at the forefront of CRO.
Requirements
- Direct management experience, including creating and following personal development plans.
- Comprehensive knowledge of CRO and UX, covering A/B-testing, personalization, and UX projects.
- Excellent communication skills, capable of leading difficult client calls/meetings and steering them to actionable conclusions.
- Ability to mentor and coach the team on CRO and instill a desire for continuous learning.
Skills
- CRO
- UX
- A/B testing
- Personalization
- UX projects
- Client management
- Team leadership
- Communication
- Mentoring
- Coaching
- Data analysis
- User Research
- Ecommerce trading
- Digital Marketing
Location
- London
- Manchester
Work Type
- Flexible working arrangements
- Full time
- Permanent
- Hybrid
Experience Level
- Senior
Salary/Compensations
- Competitive salary
Benefits
- Benefits package that you can tailor to your needs
About the Company
- Part of one of the world's largest digital-first end to end media agencies.
- Offer CRO & UX to some of the world's top companies.
- Operate as a smaller agency within a large agency network, offering security and autonomy.
- For over 120 years, innovation has been a core tenet, exploring new ways to reach, engage and nurture relationships with audiences.
- Drive a multiplier effect for clients at a global scale through Integrated Growth Solutions.
- Committed to sustainability and helping to build a more sustainable planet.
- Embrace change and ambiguity, driven by passion for work and excitement for the future.
- Create opportunities for connection and collaboration, building a sense of belonging and having fun.
Equal Opportunity
- Dentsu embraces diversity and inclusion, valuing unique perspectives and contributions.
- Believe that diversity fuels creativity and innovation.
- Welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
- Strive to create an environment where everyone feels respected, supported, and empowered.
- Recognize the importance of work-life balance and are open to discussing flexible working arrangements.
- Provide reasonable adjustments due to a disability or medical condition during the recruitment process upon request.