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About the Role

Join our Spirits team as a New York-based Strategy Director! You will lead strategy for Bacardi Brands, build communications plans across markets, and collaborate with inter-agency teams to deliver award-winning campaigns.

Responsibilities

• Lead the spirits portfolio accounts through key 360 activation, campaign, and program planning.
• Collaborate with account and inter-agency teams on holistic strategies, including communications frameworks, insights, and narratives.
• Develop compelling presentation narratives and flows with a keen eye for detail.
• Lead and direct the internal team on briefing and planning processes for global brands.
• Serve as a first line of defense in receiving and digesting client briefs.
• Set up frameworks, identify cultural insights, and build cohesive strategic approaches.
• Define key messaging and storytelling tracks to ensure positioning comes to life effectively.
• Develop communications frameworks and strategies in partnership with creative and media agencies.
• Conduct competitive positioning research and leverage insights to develop business strategies.
• Lead the framework and deck setup for all planning to allow account teams to focus on creative ideation.
• Ensure plans meet deadlines and ideas remain fresh.
• Drive the creative brainstorm process with internal account teams.
• Internalize briefs and share key insights and consumer points with the account team.
• Adjust ways of working based on client contacts and account team members.

Requirements

• At least six years of full-time experience in PR, advertising, or creative services.
• At least two years of experience in a leadership role in creative brief response.
• Genuine enthusiasm and in-depth knowledge of Luxury, Lifestyle, and/or Entertainment industries.
• Proven track record of delivering impactful large-scale public relations campaigns.
• Priority verticals include Fashion, Music, Sports, Arts, and Culture.
• At least two years of experience collaborating with multiple cross-functional teams across multiple accounts and inter-agency teams.
• Experience leading projects internally and serving as a lead communicator with clients.
• Strong organizational skills in multitasking various workstreams.
• Proficiency in team management and developing strategies for activations/programs exceeding a budget of $1M+.
• Adept organizational skills and strategic resource allocation.
• Exceptional written, verbal, and interpersonal communication skills.
• Comfort in communicating with global brand executives.
• Ability to ask clients and IAT the right questions or challenge a brand on deliverables if expectations are unclear or unreasonable.
• Embody the values of diversity, equity, and inclusion.
• Demonstrate self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
• Ability to thrive in a dynamic workplace, showcasing adaptability and resilience.

Skills

• Strategy Development
• Communications Planning
• Client Leadership
• Campaign Management
• Brand Positioning
• Messaging Development
• Storytelling
• Competitive Analysis
• Team Management
• Project Management
• Creative Brainstorming
• Cross-functional Collaboration
• Interpersonal Communication
• Written Communication
• Verbal Communication
• Adaptability
• Cultural Competency

Location

• New York

Work Type

• Hybrid

Experience Level

• 6+ years professional experience
• 2+ years leadership experience

Salary/Compensations

• $105,000 - $120,000 annually

Benefits

• Medical coverage through UnitedHealthcare
• Dental and Vision coverage through Principal
• 401(k) plan with potential agency contribution via year-end profit sharing
• 15 vacation days
• Extra day off on your birthday month
• Agency closed between Christmas and New Years
• 10 additional holidays
• Summer Fridays (shorter work hours from Memorial Day to Labor Day)
• Business line or personal phone number covered on agency plan
• 12 weeks of paid parental leave
• Company provided laptop and accessories
• IT support
• Potential for discretionary end-of-year bonuses
• Happy hours
• Annual agency-wide offsite
• Specialized employee resource groups
• DEI programming and other initiatives

About the Company

• Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands.
• Creates meaningful connections between iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns.
• Believes differences fuel the creative spirit, and that embracing diverse perspectives and cultures leads to innovation and creativity.

Equal Opportunity

• Nike Communications, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
• Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.