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About the Role
We are seeking a creative, motivated, and passionate Commercial Content Writer to produce commercial and evergreen content for our sports media portfolio, focusing on converting users to sportsbooks, prediction markets, DFS, and casinos. This role involves creating and maintaining content using expert knowledge and AI tools, with a strong emphasis on SEO performance and user engagement.
Responsibilities
- Create daily news articles about sign-up offers in the sports betting industry.
- Utilize AI as a content creation tool, editing and humanizing content to align with the Better Collective voice and expertise.
- Develop and update commercial pages, ensuring offers and supporting content are current, accurate, and compliant.
- Collaborate with the SEO team to optimize content for search engines and test marketing language to enhance promotion click-through rates.
- Work towards team KPIs and user metrics in a goal-oriented and collaborative environment.
Requirements
- A passion for sports and familiarity with the sports betting and prediction market industries.
- A keen eye for detail.
- Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search.
- Expert opinions and hands-on expertise with sportsbook and prediction market apps.
- Ability to write clean copy, self-edit pieces, and remain goal-oriented and proactive about business objectives.
- Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar.
- Submit CV in English.
Skills
- Content creation
- SEO
- AI tools
- Sports betting
- Prediction markets
- Copywriting
- Editing
- Marketing language
Location
- Remote
Work Type
- Full-time
Experience Level
- Not specified
Education Level
- Not specified
Benefits
- Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
- Financial Security: 401(k) retirement plan with company matching.
- Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
- Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.
About the Company
- Better Collective is a global digital sports media group dedicated to exciting sports fans and building worldwide communities.
- The company operates at the intersection of sports, media, technology, betting, and prediction markets.
- With numerous brands, Better Collective engages over 450 million monthly users globally.
- The company combines the scale of a corporation with the agility of a startup.