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About the Role

The SVP, Marketing & CMO is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives. This executive role leads the end-to-end go-to-market demand generation strategy encompassing digital awareness and demand, brand awareness, and preference to achieve commercial outcomes at scale. This leader actively collaborates with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue.

Responsibilities

Define and execute a bold, integrated marketing strategy that aligns to business priorities, accelerates growth, and positions the organization for long-term competitive advantage.
Constantly assess and adjust relative performance of function vs external emerging best practices.
Enhance marketing performance by setting and measuring performance targets aligned with business outcomes, including explicit ROI accountability across all marketing investment channels.
Maintain strategic oversight of the full marketing technology ecosystem, ensuring tools, platforms, and integrations are fit for purpose, efficiently utilized, and aligned to data and operational standards.
Own the full Marketing budget, allocating investment across channels and programs with a rigorous ROI framework that connects spend directly to pipeline and revenue outcomes.
Identify and improve processes that can be automated, utilizing AI or streamlined to enable scale, competitive advantage, and increase customer experience.
Motivate employees around a shared vision and change story aligned to the marketing transformation, while shaping a collaborative culture.
Lead comprehensive brand repositioning from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection.
Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decision-makers at the world's largest enterprises.
Drive brand awareness and preference, moving Equinix from 'known for colocation' to 'known for powering the AI economy'.
Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection.
Own customer lifecycle marketing, designing and executing programs that deepen engagement, drive retention and expansion, and build long-term loyalty across the customer journey.
Align brand strategy with enterprise goals, ensuring global consistency across all regions and touchpoints.
Represent Equinix on keynote stages, at major industry events, and in media engagements as a trusted authority on digital infrastructure and AI.
Own Equinix's technology analyst relations program with Gartner, IDC, Forrester, and others, ensuring favorable positioning in key reports and evaluations.
Lead executive communications, PR, and influencer engagement programs that amplify Equinix's voice on critical industry topics.
Own competitive positioning and market intelligence, ensuring differentiation is clearly articulated across every external touchpoint, analyst briefing, and sales enablement asset.
Manage crisis communications and company stance on external issues.
Design and execute integrated demand generation programs across digital (web, SEO/SEM, email, social, ABM, display) and field marketing channels.
Own marketing's contribution to pipeline targets, measured by pipeline created, influenced, and conversion through funnel stages.
Build enterprise-scale ABM programs targeting strategic accounts with personalized, multi-touch campaigns aligned to complex, long-cycle sales motions.
Partner with the CRO and sales leadership to align marketing investment and lead flow directly to sales capacity models and territory priorities.
Leverage automation, AI, and data-driven processes to increase scale, improve targeting, and accelerate time-to-pipeline across land and expand motions.

Requirements

Substantial, demonstrated track record in leading digital/brand/product marketing organizations.
Proven experience of effectively leading marketing teams globally.
Experience marketing and scaling digital services/SaaS.
Experience marketing to a breadth of customer segments across enterprise and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies.
Experience leveraging modern B2B marketing tools such as ABM, hyper-personalization, micro-experimentation, and agile processes to drive quantifiable outcomes via multi-stage digital journeys.
Significant experience in pipeline acceleration, customer expansion, and retention.
Experience targeting user practitioners (e.g., developers) through the building of technical communities and developer relations activities.
Experience leveraging digital best practices on user, developer, and key persona engagement, curation, and activation.
Experience with sustainability marketing/messaging.
Proven ability to define which markets to pursue and translate that into specific targeting campaigns for both Marketing and Sales for the company.

Skills

Exceptional ability to influence disparate teams and cultivate deep relationships to drive customer value.
Adept at balancing intense short-term pressures with overall long-term goals.
Adept at inspiring behavior change and transformation through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity.
Focus on execution and results – establishing high standards for performance, setting goals and developing plans, following through and holding people accountable.

Location

United States

Work Type

Full-time

Experience Level

Executive

Salary/Compensations

328,000 - 492,000 USD Annually

Benefits

Employee Assistance Program
Insurance: health, life, disability and voluntary plans
Retirement plan contributions
Paid Time Off (PTO) and Paid Holidays
Healthcare coverage that complements the provincial healthcare system
Life, disability and optional benefit plans
Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA)
Vacation and Personal Time
Paid Holidays

About the Company

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact.
You’ll work across teams, influence key decisions, and help shape the path forward.
You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Equal Opportunity

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
We use artificial intelligence in our hiring process.
Equinix participates in E-Verify.