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About the Role

WildBrain CPLG is seeking a proactive and commercially minded Marketing team member in South Korea to support APAC marketing initiatives for licensed brands and entertainment properties. This role involves developing and executing regional marketing activities, local market activations, and adapting global campaigns for cultural relevance and commercial impact in South Korea and the wider APAC region. The position requires close collaboration with regional and global stakeholders to deliver aligned, high-quality marketing programs.

Responsibilities

Manage day-to-day marketing operations, including campaign timelines, budgets, approvals, asset delivery, and ROI tracking.
Collaborate with commercial teams, brands, and licensees to pitch, develop, and manage marketing campaigns supporting commercial objectives.
Support the planning and execution of APAC marketing campaigns across Korea and selected regional markets.
Contribute to the development of regional marketing initiatives, including strategy, ideation, project management, and execution.
Proactively suggest marketing ideas and opportunities to grow WildBrain’s brands, integrating licensee products where appropriate.
Adapt global creative concepts and assets for local relevance, ensuring strong cultural and market fit.
Coordinate approvals with global brand teams, franchise teams, regional marketing leads, social teams, and external partners.
Support the execution of social-first and digital-led campaigns, working closely with internal and external teams.
Assist in the planning and delivery of retail, promotional, experiential, and event-based activations.
Liaise with agencies, creators, and production partners to deliver high-quality marketing outputs.
Monitor campaign performance and support post-campaign reporting and insights.
Ensure consistent brand representation across APAC while maximizing local relevance for the Korean market.

Requirements

Proven expertise in marketing, brand, or agency roles (entertainment, licensing, character brands, FMCG, or lifestyle sectors preferred).
Strong understanding of the Korean consumer, digital ecosystem, and youth culture trends.
Experience working in fast-paced, regional or multi-market environments.
Excellent communication and stakeholder management skills.
Highly organised with strong attention to detail and the ability to manage competing deadlines.
Comfortable working across multiple time zones with global and regional teams.
Fluent in Korean with strong written and verbal English communication skills.
Passion for entertainment, character IP, pop culture, and social marketing.
Strong PowerPoint and Excel skills, with confidence in presenting ideas and materials.

Skills

Marketing
Brand Management
Agency Relations
Entertainment Marketing
Licensing
Character Brands
FMCG Marketing
Lifestyle Marketing
Consumer Understanding (Korean)
Digital Marketing
Youth Culture Trends
Regional Marketing
Multi-market Campaign Management
Stakeholder Management
Project Management
Campaign Execution
Social Media Marketing
Digital Campaign Management
Retail Activations
Promotional Activations
Experiential Marketing
Event Marketing
Agency Liaison
Production Management
Campaign Performance Monitoring
Reporting and Insights
Brand Representation
Cultural Relevance Adaptation
PowerPoint
Excel
Presentation Skills

Location

F, 428, Seolleung-ro, Gangnam-gu, Seoul, Republic of Korea

Work Type

Hybrid

Benefits

Competitive benefits
Investment in people and their future
Supportive work environment
Corporate culture that welcomes and encourages equal opportunities

About the Company

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide, providing dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services since 1972.
WildBrain is a leader in 360° franchise management, experts in content creation, audience engagement and global licensing, cultivating and growing love for its own and partner brands worldwide. It has approximately 14,000 half-hours of kids’ and family content in its library, including franchises like Peanuts, Teletubbies, and Strawberry Shortcake. WildBrain's mission is to create exceptional entertainment experiences that captivate and delight fans. Its studios produce award-winning series, and its content is enjoyed in over 150 countries. WildBrain CPLG is its leading consumer-products and location-based entertainment agency.
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across entertainment, sport, corporate and lifestyle sectors. With over 20 offices globally, it combines global reach with local market expertise. WildBrain CPLG believes collaboration is about clarity, openness, and trust, and is known for its straightforward approach. It is part of WildBrain Ltd., a global leader in kids’ and family entertainment.

Equal Opportunity

Diversity, Equity, and Inclusion are in our DNA.
We strive to reflect and honour the diversity of our audiences around the world.
We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.
A culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key!
WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.