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About the Role

As a Vice President, Social Media, you will lead bold, insight-driven social programs for leading healthcare and consumer health brands. You will be a senior leader who combines strategic thinking with hands-on expertise across social, influencer, and digital communications within the health space. As an important member of the leadership team, you'll shape client strategy, grow and mentor teams, and help guide the future of our social offering across health, wellness, and behaviour change communications.

Responsibilities

Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts
Act as a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
Partner with creative, media, digital, and account teams to deliver integrated health communications programs
Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
Utilize data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
Build and mentor teams, providing strategic oversight and professional development
Guide new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments

Requirements

10+ years' experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
Experience leading complex client relationships and managing integrated social programmes across multiple accounts
Knowledge of healthcare compliance environments and approval processes
Proven leadership skills with experience mentoring and developing teams
Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
Commercial acumen with experience managing budgets, forecasting, and supporting business growth

Skills

Social Media Strategy
Influencer Marketing
Digital Communications
Healthcare Communications
Client Relationship Management
Team Leadership
New Business Development
Issues Management
Social Listening
Analytics
Budget Management

Location

New York
Philadelphia

Work Type

Hybrid

Experience Level

10+ years

Salary/Compensations

$130,000—$185,000 USD

Benefits

Medical
Dental
401(k)
Tuition reimbursement
Flexible time off

About the Company

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide.
We are committed to building a diverse, inclusive, and authentic workplace.
We offer an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
We offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Equal Opportunity

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.