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About the Role

This role is responsible for creating and executing strategic marketing campaigns to generate publicity and awareness for label and artist clients, focusing on Electronic and Dance music genres. The position involves building audiences, running CRM strategies, and engaging fanbases to drive sales and revenue.

Responsibilities

• Serve as the marketing point of contact for assigned labels and artists, leading discussions around marketing strategies, campaign planning, data collection, CRM execution, and performance evaluation.
• Conceptualize and execute creative marketing campaigns to stay at the forefront of marketing and audience development.
• Oversee and manage marketing campaigns for high-priority releases, focusing on artist and label initiatives and driving decisions based on data.
• Analyze campaign impact and fan/audience value to identify trends, areas for improvement, and optimization opportunities.
• Utilize in-depth knowledge of platforms and tools to build audiences, engage fanbases, and drive demand.
• Seek opportunities for artist and label development through internal resources and external tools or services.
• Work with multiple departments and team members to bring innovative marketing activations to life.
• Foster fan community relationships to amplify campaign reach and effectiveness.
• Collaborate with local market teams globally to identify and utilize cultural touchpoints for audience acquisition and engagement.
• Proactively identify challenges and provide solutions to keep release campaigns on track.
• Demonstrate flexibility and balance in supporting label needs and adapting to shifting priorities.

Requirements

• Minimum of 2 years in digital marketing within the music industry or a similar field.
• Proven track record of successful campaign development and execution.
• Passion for the music business and a desire to build a career in the industry.
• In-depth understanding of social media platforms and current trends.
• Understanding of digital service provider platforms and their use in marketing campaigns.
• Strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
• Excellent verbal and written communication skills.
• Strong project management skills and ability to handle multiple campaigns simultaneously.
• Highly organized professional with close attention to detail.
• Ability to multitask and prioritize to tight deadlines.
• Must be at least 18 years of age.

Skills

• Digital marketing
• Marketing campaign strategy
• Audience building
• CRM strategy
• Fan engagement
• Performance analysis
• Social media platform knowledge
• Analytics tools proficiency
• Project management
• Booking digital advertisements (preferred)
• Basic Photoshop (preferred)
• Basic HTML (preferred)
• Basic video editing software (preferred)
• Google Suite familiarity (a plus)
• Project management software familiarity (a plus)

Location

• London, Kings Cross, UK

Work Type

• Hybrid

Experience Level

• Minimum of 2 years

Benefits

• Private medical cover
• Generous pension scheme
• Life assurance
• Income protection
• Music industry perks
• Time off over winter break

About the Company

• The Orchard teams meet in the London, Kings Cross office between Monday-Thursday. Fridays are spent working remotely.
• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• The platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

Equal Opportunity

• As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive.
• Sony Music is an equal opportunity employer and supports workforce diversity.
• We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
• We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.