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About the Role

We’re hiring a Marketing Specialist to own the strategy and execution of demand generation programs. You will capture and nurture leads across email, webinars, and events, driving pipeline growth for our US and Canadian higher-ed and healthcare markets. You will partner with cross-functional teams to design, optimize, and scale campaigns that deliver measurable revenue impact, while also driving our content strategy and distribution across web and email channels.

Responsibilities

Plan, build, execute, and optimize campaigns across channels to generate pipeline.
Own campaign performance reporting: clicks, site visits, downloads, signups, leads, lifecycle stage, and pipeline/revenue impact, rolled up for senior management.
Build nurture programs that improve lead-to-opportunity and opportunity-to-close conversion.
Partner with Sales to build collateral that explains InPlace's value proposition and differentiators.
Manage lead tracking and handoff from Marketing to Sales.
Own website content strategy and SEO, partnering with our Content Writer to produce impactful case studies, newsletters and web copy.
Develop client case studies, coordinating with Client Success for interviews, data, and sign-off.
Coordinate webinars and conferences, including logistics, promotion, and follow-up.

Requirements

5+ years of B2B demand generation experience.
2+ years hands-on with HubSpot Marketing Hub (forms, workflows, landing pages, segmentation, CRM sync) required.
Proven track record building and executing email marketing campaigns and nurture flows.
Strong writing/editing skills — able to collaborate on and improve content.
Experience supporting a sales team directly — campaign planning, sales enablement content, lead handoff.
Strong analytical skills: campaign performance and spend reporting, roll-up reporting for leadership.
Experience managing webinars and event/conference logistics end to end.
Bachelor's degree.

Skills

HubSpot Marketing Hub
Email marketing
Nurture flows
Writing
Editing
Campaign planning
Sales enablement content
Lead handoff
Analytical skills
Campaign performance reporting
Spend reporting
Webinar management
Event logistics
Conference logistics
Website content strategy
SEO

Location

Denver, CO

Work Type

Hybrid
Full-time

Experience Level

5+ years of B2B demand generation experience
2+ years hands-on with HubSpot Marketing Hub

Education Level

Bachelor's degree

Salary/Compensations

$90,000

Benefits

Comprehensive benefits package (Health, Dental, 401k, PTO)

About the Company

InPlace™ Software is a SaaS platform for managing student work-integrated learning — field education, clinical placements, internships, and student teaching — from placement through completion.
250+ clients worldwide across two products University/Colleges and Healthcare organizations.
Offices in Australia (HQ), Asia, the UK, and the US.
Operating for 12 years in the US, with office in Denver, CO.
~100 employees globally.
You’ll be joining a stable, 30-year-old company with the agility of a startup.
As a key hire in our Denver office, you’ll have a direct hand in shaping our demand generation strategy for the North American market, working alongside a collaborative team that values innovation and autonomy.