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About the Role

We are seeking a strategic, execution-focused Senior Performance Marketing Manager to join our Global Demand Generation Team. This role is designed for a versatile, data-driven marketer to own our paid media engine, driving qualified pipeline and engaging key buying groups across target accounts.

Responsibilities

• Own the digital distribution strategy, including building multi-channel media plans (Paid Search, Paid Social, Display, Content Syndication), managing budget allocation, and optimizing for ROI.
• Design and scale multi-channel campaigns to engage and advance entire buying groups within target accounts.
• Run continuous experimentation and conversion optimization programs across digital channels and landing experiences.
• Partner cross-functionally with Content, Creative, Marketing Ops, and Sales to develop scalable growth programs.

Requirements

• 5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS, preferably in ad tech.
• Deep hands-on experience managing and optimizing campaigns across paid search, paid social, and programmatic display.
• Proven success executing account-based marketing (ABM) strategies and running campaigns against highly targeted buying groups.
• Highly proficient in LinkedIn Advertising, Google Ad Manager, and Microsoft Advertising.
• Experience with Marketo, Asana, and 6Sense or Demandbase.
• Strong experience aligning programs and workflows with Sales and Marketing Operations to drive unified revenue outcomes.

Skills

• Paid media
• Demand generation
• Digital campaigns
• Analytics
• Experimentation
• Collaboration
• LinkedIn Advertising
• Google Ad Manager
• Microsoft Advertising
• Marketo
• Asana
• 6Sense
• Demandbase
• Account-based marketing (ABM)

Location

• US - New York, NY

Work Type

• Hybrid

Experience Level

• Senior

Salary/Compensations

• $88,900.00 - $152,400.00

Benefits

• Paid time off
• Health insurance (medical, dental, vision)
• PPO, HSA and FSA options
• 401k with employer matching contributions
• Competitive compensation
• Annual bonus and/or other incentive plans

About the Company

• Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.
• IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers.
• Our mission is to be the global benchmark for trust and transparency in digital media quality.

Equal Opportunity

• IAS is an equal opportunity employer, committed to our diversity and inclusiveness.
• We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.
• We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.