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About the Role

Rue Gilt Groupe is seeking a digitally-led marketing professional to drive top-line growth through New Member acquisition, focusing on Google Shopping and Paid Search channels. This role is highly cross-functional, requiring partnership with Technology, Product, Creative, and Merchandising teams to deliver measurable results and solve complex business problems in a fast-paced environment.

Responsibilities

• Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search.
• Optimize efficiency through structured testing, smart bidding, and strategic budget allocation.
• Partner with Product teams to unlock incremental performance by improving product feed strategy and data quality.
• Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments.
• Translate complex data into clear, actionable insights that influence high-level investment decisions.
• Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term value.
• Test expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail.
• Build future-ready channels by supporting visibility in AI-driven search (GEO) through improved structured data and content signals.
• Bridge the gap between paid, organic, and AI visibility to establish emerging growth channels.
• Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations.
• Collaborate cross-functionally to ensure marketing strategies align with merchandising goals and brand identity.

Requirements

• Tenacious problem-solver with analytical horsepower and a high tolerance for ambiguity.
• Innovative thinker who brings new ideas to the table and is not afraid to take creative risks.
• Passionate about Ad Tech and e-commerce, with a deep curiosity for how data can improve the shopper experience.
• Collaborative partner who communicates with kindness and clarity, thriving in an environment where spirited debate leads to the best outcomes.
• BS/BA in Marketing.
• 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
• 2+ years of specific experience with Search marketing and Google Ads preferred.
• Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
• High proficiency in Excel and PowerPoint is required.
• Experience with Tableau or similar BI tools is a major plus.
• A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
• Exceptional interpersonal skills and the ability to drive action in a dynamic organization.
• Currently authorized to work in the United States on a full-time basis.
• Not eligible for visa sponsorship now or in the future.

Skills

• Google Ads
• Google Shopping
• Performance Max
• Search Marketing
• SEM
• Product Feed Management
• Excel
• PowerPoint
• Tableau
• BI Tools
• AdTech
• GEO
• AI Search
• Interpersonal Skills

Location

• New York
• Boston

Work Type

• Hybrid
• 2 days in the office required

Experience Level

• 2–4+ years of experience
• 2+ years of specific experience with Search marketing and Google Ads preferred

Education Level

• BS/BA in Marketing

Salary/Compensations

• $95,000 - $110,000

Benefits

• Comprehensive health, dental, and vision insurance effective on the date of hire.
• Generous Flex Time Off (FTO).
• Flexible remote/hybrid work options.
• Supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Paid volunteer opportunities.
• Regular DEI celebrations.
• Associate discount.

About the Company

• Rue Gilt Groupe combines three complementary brands: Rue La La, Gilt, and Shop Simon, forming the premier off-price e-commerce portfolio company.
• Our model defined the online treasure hunt through daily sale events, allowing customers to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
• We believe in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate.
• World-class merchandising, technology, and marketing bring our shopping experience to life.
• We live our values daily: empowered, tenacious, passionate, collaborative, innovative, and kind.
• We brainstorm new ways to spark delight for our members, volunteer together, and plan surprises for coworkers.

Equal Opportunity

• Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
• Rue Gilt Groupe is committed to providing Associates with equal pay for equal work.
• We celebrate diverse perspectives and strive to create an inclusive environment for all our Associates.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.