Senior Marketing Manager - Local Heroes Chains (m/w/d) at Takeaway | Berlin, DE | Rezi

Senior Marketing Manager - Local Heroes Chains (m/w/d) at Takeaway

Senior Marketing Manager - Local Heroes Chains (m/w/d)

Takeaway · Berlin, DE

1 months ago

Senior Marketing Manager - Local Heroes Chains (m/w/d)

Takeaway · Berlin, DE

2 months ago
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About the Role

As a (Senior) Marketing Manager within the German marketing team, you will play a pivotal role in driving brand and partner success, reporting directly to the Marketing Lead for Germany. Your core mission will be to champion and accelerate the growth of our top Local Hero Chains in Berlin and Germany: Burgermeister, Burgervision, and Mmaah. You will be the strategic and creative engine behind these key accounts, responsible for creating robust Growth Joint Business Plans (JBPs), and owning the end-to-end execution and performance monitoring of co-marketing campaigns. By aligning Lieferando’s brand power with the cult status of these local favorites, you will drive market share, highlight destination supply, and execute impactful activations that resonate deeply with local food lovers.

Responsibilities

  • Own the marketing relationship with Burgermeister, Burgervision, and Mmaah.
  • Co-create and align on comprehensive Growth Joint Business Plans (JBPs) that drive mutual volume and brand loyalty.
  • Plan, launch, and project-manage multi-channel marketing campaigns tailored to these specific local hero chains, driving customer acquisition, engagement, and order frequency.
  • Constantly monitor, analyze, and report on marketing performance against KPIs.
  • Use data-driven insights to optimise ROI and uncover new growth levers for your assigned brands.
  • Drive impactful on-the-ground activations and hyper-local campaigns to ensure strong brand presence across all relevant physical and digital touchpoints.
  • Act as the central bridge between these key restaurant partners, local sales/account management teams, and our global HQ teams (Creative Studio, CRM, Digital, PR) to execute seamless campaigns.

Requirements

  • Fluent in German and English (written and spoken) is essential.
  • Deep, intimate knowledge of the German consumer landscape.
  • Strong Berlin market knowledge is a major plus.
  • Several years of marketing experience, ideally rooted in food delivery, quick-service restaurant (QSR) marketing, tech, or account-based partner marketing.
  • Proven experience building collaborative growth plans or joint business plans (JBPs) with external commercial partners or corporate accounts.
  • Strong data-driven instincts with the ability to monitor campaign performance, draw clear conclusions, and pivot strategies based on hard metrics.
  • Exceptional communication skills with the confidence to manage relationships with fast-moving, high-profile restaurant founders and internal corporate stakeholders alike.
  • A proactive, independent problem-solver who excels in dynamic environments, possesses strong organizational skills, and brings a positive, test-and-learn attitude.

Skills

  • Marketing
  • Growth Joint Business Plans (JBPs)
  • Campaign Execution
  • Performance Monitoring
  • Analytics
  • Local Hyper-Presence
  • Cross-Functional Collaboration
  • Stakeholder Management
  • Communication Skills
  • Execution
  • Agility

Location

  • Berlin

Work Type

  • Hybrid
  • Permanent employment

Experience Level

  • Senior

Salary/Compensations

  • Competitive Compensation: A salary package that recognises your performance – complemented by an open feedback culture and regular performance reviews.

Benefits

  • Urban Sports Club Membership
  • Monthly travel allowance of €59
  • €90 monthly Lieferando Pay credit
  • Company pension scheme with a 20% employer contribution
  • After-work drinks
  • Regular team events
  • Social engagement activities
  • Summer and/or winter parties

About the Company

  • Just Eat Takeaway.com is a leading global online food delivery platform, and our vision is to empower everyday convenience.
  • Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe.

Equal Opportunity

  • A diverse and inclusive team with colleagues from over 99 nations, plus the opportunity to join our various communities and Employee Resource Groups (ERGs).
  • No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.