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About the Role

The EMEA Ads Product & Go-To-Market team integrates product and commercial talent to manage the full product lifecycle of Samsung Ads products in EMEA. The GTM Lead, CTV is the go-to-market authority for Samsung’s native home screen ad formats, owning the end-to-end strategy from value proposition development to market adoption. This role requires a seasoned go-to-market specialist with ad tech, video, TV, and/or CTV advertising experience, who can drive product-market fit and strategy.

Responsibilities

Own the end-to-end go-to-market strategy and activation for Samsung’s native home screen ad formats in EMEA, including value proposition, narrative, positioning, and measurement frameworks.
Act as the conduit between EMEA client-facing teams, Head of Ad Experiences Product & GTM, Global P&E, and other internal teams to synthesize market requirements and influence the product roadmap.
Build frameworks to track and measure adoption of native home screen ad products, capture advertiser feedback, and deliver market intelligence to inform the product roadmap.
Contribute to a unified Samsung Ads value proposition, ensuring collateral reflects a cohesive Samsung Ads story and maintaining narrative consistency across the Ad Experiences domain.
Drive consistency and clarity in how EMEA discusses native home screen ad products, building high-quality sales materials and maintaining strong relationships with the sales organization.
Be the subject matter expert for native home screen formats and CTV advertising in EMEA, educating client-facing teams on product capabilities, industry trends, and the competitive landscape.

Requirements

7+ years of experience in sales enablement, product marketing, go-to-market strategy, or a related role within the ad tech or advertising industry.
Proven track record of end-to-end ownership of bringing products to market, including product testing, value proposition development, positioning, pricing, and process management.
Exceptional storytelling, writing, and presentation skills with the ability to translate complex products and data into compelling sales collateral and content.
Deep understanding of CTV and connected TV advertising in EMEA markets.
Experience building effective cross-functional working relationships with Product, Engineering, Marketing, Sales, Analytics, Pricing, Design, Partnerships, Legal, and Operations teams.
Excellent organizational and project management skills, strong attention to detail, and ability to manage multiple priorities.
Action-oriented self-starter comfortable with ambiguity, able to lead a product domain independently in a fast-paced and dynamic environment.
Pan-European experience in media and advertising markets preferred.

Skills

Ad tech
Video advertising
CTV advertising
Go-to-market strategy
Product-market fit
Storytelling
Communication
Collaboration
Relationship building
Stakeholder influence
Sales enablement
Product marketing
Project management
Attention to detail

Location

EMEA

Work Type

Hybrid

Experience Level

7+ years

Benefits

Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
25 days holiday plus bank holidays
Additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Up to 20 (pro-rata) Partner Absence days per calendar year

About the Company

Samsung Electronics is a global leader in technology, transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems. The company is also a leader in the Internet of Things through Smart Home and Digital Health initiatives. Since 1969, Samsung Electronics has grown into one of the world's leading technology companies and a top global brand, recognized for its creativity and diversity of talented people.

Equal Opportunity

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.