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About the Role

Origin Coffee is seeking a commercially minded Ecommerce Marketing Manager to lead digital marketing for its Ecommerce channel. This role involves owning the Ecommerce trading calendar, developing integrated campaigns across CRM, paid media, onsite, and app to drive growth, engagement, and revenue. You will collaborate with various teams to ensure a seamless omnichannel customer journey and optimize campaigns using data insights.

Responsibilities

Own and manage Origin's Ecommerce trading calendar, planning activity that delivers against revenue targets while creating engaging and brand-led customer experiences.
Identify and execute key commercial opportunities throughout the year, balancing product launches, seasonal campaigns, promotions, and brand storytelling.
Lead the development and delivery of integrated digital campaigns across CRM, paid media, onsite, and app, ensuring activity is aligned, customer-focused, and commercially effective.
Work closely with the Head of Ecommerce to translate trading priorities into high-performing marketing plans that drive growth, engagement, and conversion.
Collaborate with Brand, Retail, Wholesale, CRM, and Paid Media teams to create cohesive omnichannel campaigns and maximise the impact of key trading moments.
Help shape campaign messaging, creative direction, and content strategies that resonate with customers and strengthen the Origin brand.
Guide onsite campaign execution, ensuring content, storytelling, and customer journeys are compelling, relevant, and consistently on-brand.
Use customer insights, campaign performance data, and market trends to inform decision-making, uncover opportunities, and continuously improve results.
Establish clear objectives and success measures for campaigns, using performance analysis and testing to optimise future activity.
Champion a customer-centric approach across all digital touchpoints, ensuring every interaction delivers a distinctly Origin experience while driving measurable commercial outcomes.
Deliver high-quality on-site content that enhances the customer experience and supports commercial goals.
Execute campaigns and content updates accurately and on time, aligned with the marketing calendar.
Use performance insights to continuously improve content engagement and conversion.
Maintain a consistent, premium brand experience across all ecommerce content and touchpoints.

Requirements

Proven experience in a digital marketing role, ideally within premium lifestyle or the speciality coffee sector.
Exceptional project management and organisational skills, with the ability to prioritise in a fast-paced environment.
Strong campaign planning and execution skills, with the ability to collaborate effectively with stakeholders across multiple teams to deliver high-performing marketing initiatives.
Commercially minded with experience in metrics, analytics, and data-driven insights.
Excellent communication and copywriting skills, with a keen eye for detail and Origin’s visual aesthetic.
Passionate about sustainability and a premium customer experience.
A proactive self-starter who thrives in a collaborative and innovative environment.
Solutions-focused and adaptable, always ready to embrace challenges and learn.
A natural storyteller with a deep appreciation for speciality coffee and craftsmanship.
Driven by purpose, committed to contributing to Origin’s growth and success.

Skills

Digital marketing
Ecommerce trading
CRM
Paid media
Onsite marketing
App marketing
Campaign development
Project management
Organisational skills
Campaign planning
Campaign execution
Stakeholder collaboration
Metrics analysis
Data analysis
Data-driven insights
Communication
Copywriting
Customer experience
Storytelling
Coffee knowledge

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

Benefits

26 days’ holiday, including your birthday off, plus flexible bank holidays
Unlimited coffee and discounts on merchandise and partner products
SCA training and learning opportunities
Enhanced family leave, sick pay, period leave, and personal days
5% employer pension contribution
24/7 Employee Assistance Programme and GP service
Two paid volunteering days each year

About the Company

Origin Coffee is B Corp certified and proudly independent.
They have a people-first culture with meaningful, values-led work.
They are committed to providing an inclusive and inspiring environment where you can grow professionally and make a meaningful impact.

Equal Opportunity

Everyone is welcome at Origin.
We believe diverse perspectives enrich our culture and creativity.
If you’re passionate about coffee and excited by this opportunity – even if you don’t tick every box – we encourage you to apply. Your unique experience could be exactly what we need.