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About the Role

FASHION is seeking a Digital Content Producer to create engaging content across digital, social, newsletters, and video platforms. This role involves writing stories, producing social content, creating video, experimenting with new formats, and connecting with audiences. The ideal candidate is curious, creative, organized, and comfortable with diverse tasks, possessing strong editorial instincts and an understanding of internet culture and social platforms.

Responsibilities

Write digital stories across fashion, beauty, culture, travel, shopping, and lifestyle.
Pitch and develop story ideas for web, newsletters, social media, and video.
Create platform-specific content for Instagram, TikTok, YouTube Shorts, and emerging channels.
Produce and publish content using FASHION’s CMS and publishing tools.
Support newsletter production and content creation.
Create social-first content including Reels, TikToks, Stories, carousels, and short-form video.
Film, edit, and publish video content across platforms.
Appear on camera when needed for social content, brand franchises, event coverage, and video projects.
Identify trend-driven opportunities and turn them into timely content.
Collaborate with editors and the video team on larger video initiatives.
Monitor content performance and audience engagement.
Apply SEO and social best practices to content creation and packaging.
Help identify opportunities to improve reach, engagement, and audience growth.
Use analytics and platform insights to inform future content.
Assist with event coverage, special projects, and tentpole moments.
Support editorial production and publishing workflows.
Help maintain FASHION’s editorial standards, voice, and visual identity across platforms.
Contribute ideas that strengthen audience engagement and content innovation.
Explore new storytelling formats and platform opportunities.
Use AI tools to support content creation, research, production, and workflow efficiency.
Stay current on social trends, creator culture, audience behaviour, and emerging platforms.

Requirements

1-3 years of experience in digital media, social media, content creation, publishing, or a related field.
Strong writing and storytelling skills.
Experience creating content for social media platforms, particularly Instagram and TikTok.
Comfortable filming, editing, and appearing in short-form video content.
Strong understanding of social media trends and internet culture.
Familiarity with SEO, analytics, and digital publishing best practices.
Experience working with CMS platforms and social publishing tools.
Strong organizational skills and attention to detail.
Ability to manage multiple projects and deadlines simultaneously.
A collaborative, curious, and proactive approach to work.

Skills

Content creation
Digital media
Social media
Publishing
Writing
Storytelling
Instagram content creation
TikTok content creation
Short-form video production
Video editing
Social media trends
Internet culture
SEO
Analytics
Digital publishing
CMS platforms
Social publishing tools
Organizational skills
Attention to detail
Project management
Collaboration
Curiosity
Proactiveness
Newsletter creation
Basic photography
Graphic design
Adobe Creative Suite
Canva
CapCut
AI tools for content creation

Location

Canada

Work Type

Full-time

Experience Level

1-3 years

Benefits

Health and Dental Benefits
Employee & Family Assistance Program (EFAP)
Online health & wellness resources through Homewood Health
Scholarship program for employees' children
Exclusive employee subscription rates for SJC publications
Complimentary 1-year Toronto Life Insider membership
Discounted annual GoodLife membership
Perkopolis Perk Program

About the Company

SJC is Canada’s largest privately owned communications company with leading media brands like Toronto Life, Chatelaine, and Maclean’s.
The company excels in content creation, publication, and production through its studios, advertising technology, and print facilities.
SJC collaborates with clients across North America to deliver innovative marketing solutions.
Recognized as one of Canada’s Best Managed Companies for 22 consecutive years.

Equal Opportunity

SJC is proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive.
We're committed to creating inclusive and barrier-free recruitment processes and work environments.
Equality and respect for all is one of our founding values and core beliefs at SJC.
We are a diverse group with associates of all ages, orientations, races and talents.
Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.