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About the Role

This role is responsible for building and protecting Silk & Snow’s brand equity, supporting the long-term brand vision, leading integrated communications strategy, and acting as the internal champion for how the brand shows up in culture. The position involves owning and refining the holistic brand strategy, ensuring brand consistency, and aiding in the creative development of key brand-centered mass-marketing campaigns.

Responsibilities

Develop and own the 3-year, 1-year, and quarterly brand marketing strategies, aligned to organizational OKRs
Refine brand positioning, architecture, and messaging frameworks
Lead brand health management including tracking and diagnostics
Own and actively manage brand partnerships strategies, ensuring strategic selection of partnerships to facilitate growth
Manage influencer marketing initiatives to ensure creative innovation and performance
Develop integrated communications plans across paid, owned, and earned channels, in partnership with growth and media
Own affiliate marketing strategies from a brand-first perspective, ensuring proper management of relationships and growth
Manage a team of two individuals, and aid in their professional development
Maintain a strong understanding of current trends that may affect the Silk & Snow brand and provide content recommendations
Develop and execute earned media and PR strategies, including media relations, press moments, and crisis communications
Serve as a key brand spokesperson, aligning leadership, product, and growth teams around brand positioning
Lead experiential marketing activations that drive brand awareness and cultural awareness
Help build and scale the marketing team over time, with a clear vision for org structure and hiring

Requirements

Bachelor’s Degree in Marketing, Communications, Business or a relevant field, or experience demonstrated by progressive responsibilities
6-10+ years of progressive experience in brand, communications, and campaign leadership, with a proven track record of delivering brand growth
Excellent coaching/mentoring, organizational, time management, presentation, negotiation, influencing, relationship-building, and communication skills
Strong creative leadership in briefing, evaluation, and production oversight
Expert vendor management across partnerships, affiliates, influencers, and agency partners
Fluency in audience research, segmentation and insight generation
Familiarity with brand tracking and creative testing methodologies
Demonstrated experience owning and managing a brand marketing budget
Comfort with brand health tracking and translating data into strategic decisions
Ability to cross-collaborate with multiple departments
A culture add to the strong, positive work culture of Silk & Snow

Skills

DTC experience
Communication (verbal/written)
Bilingual (English/French)

Experience Level

6-10+ years

Education Level

Bachelor's Degree

Salary/Compensations

$90,000.00 - $110,000.00 annually

Benefits

Medical
Dental
Vision
Paid time off
Employee discount on all products
Free mattress and bedding set upon completion of the probationary period
LifeSpeak learning platform access

About the Company

Silk & Snow creates products that turn your house into a home.
We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate personal sanctuaries and give customers the rest they deserve.
We make every decision by following three principles: using better materials, ensuring thoughtful manufacturing, and above all, ensuring transparency.
We’re proud of our products and want to give customers the confidence that they are purchasing better products for their family, their home and the planet.

Equal Opportunity

We prioritize diversity and inclusivity in our company culture.
We are committed to building a company culture of inclusion and diversity where differences are embraced and valued.
We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.
Upon request, accommodations are available during all stages of the recruitment process.