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About the Role

We are seeking a hands-on CRM Executive based in London to join our global CRM team. This role involves writing campaign content, building campaigns in our ESP, analyzing data, and directly impacting fan engagement across the UK, US, EU, and beyond. You will manage campaigns from brief to send, working across email and SMS for a global audience.

Responsibilities

• Building and sending broadcast email and SMS campaigns in Klaviyo end-to-end.
• Ensuring email campaigns render properly in every inbox.
• Performing campaign QA, checking links, copy, personalization tokens, audience logic, SMS compliance, send times, and rendering.
• Implementing high levels of personalization in broadcast campaigns.
• Working with the CRM Lead to build and refine customer segments in Klaviyo.
• Supporting the build of automated and triggered campaigns.
• Writing email and SMS copy that is friendly, warm, and human.
• Selecting and curating images for email campaigns.
• Adapting tone, messaging, and personalization logic for different audience segments, markets, and customer journey stages.
• Pulling and interpreting campaign performance data (open rates, click rates, conversions, revenue).
• Analyzing simple A/B tests.
• Preparing reports for internal stakeholders, spotting trends, and flagging performance.
• Contributing ideas to improve engagement, retention, and repeat purchases.
• Using Klaviyo for campaign building, segmentation, and data retrieval.
• Navigating Air asset library for image selection.
• Accessing Metabase dashboards for CRM performance reporting.
• Collaborating with local Experience marketing teams, Customer Service, Product, and Design.

Requirements

• 1-2 years of CRM or wider marketing experience (in-house, agency, or internship).
• Strong written English.
• High attention to detail.
• Comfortable working in a fast-moving environment with shifting priorities.
• Curious and eager to learn.
• Experience with Klaviyo is a bonus.
• A love and appreciation of music, events, arts, and culture.

Skills

• Klaviyo
• Email marketing
• SMS marketing
• Campaign building
• Campaign execution
• Content creation
• Data analysis
• A/B testing
• Reporting
• Customer segmentation
• Personalization
• Copywriting
• Image curation
• Collaboration
• Air
• Metabase

Location

• London

Work Type

• Hybrid
• Flexible working

Experience Level

• 1-2 years

Salary/Compensations

• £25,000 - £30,000

Benefits

• Ownership of campaigns end-to-end
• Exposure to the full CRM stack
• Warm, welcoming team
• Dog-friendly office
• Tickets to Sofar shows

About the Company

• A global community transforming unconventional spaces into intimate stages for emerging talent.
• Shows create experiences that bring people closer together in over 250 cities worldwide.
• Team is distributed across the US and UK.
• Backed by leading consumer industry investors.