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About the Role

As Purchase and Product Planner for D2C channels, you will build commercial buy plans for seasonal and continuity ranges across retail and digital platforms. You will work within the Buying, Merchandising & Allocation department to develop options and range plans, delivering key analysis and insights to maximize sales potential and reduce terminal stock risk.

Responsibilities

• Deliver robust seasonal trading strategy driven by KPIs to SMT set budgets and targets.
• Shape seasonal buy budgets and drive category building blocks.
• Review seasonal product and store performance, proposing in-season re-buys.
• Drive seasonal changes to allocation plans and stock level management, proposing store consolidations.
• Update and report on sizing and buy grids, analyzing trends and sales data.
• Achieve all buy deadlines to seasonal and continuity critical paths by working closely with the production team.
• Collaborate with channel traders on optimal launch and allocation timelines.
• Maintain OTB continuity sheets for D2C channels, ensuring accurate PO raising with wholesale/franchise fulfillments considered.
• Verify that all Seasonal & Continuity POs are raised correctly and match Line Details.
• Support regional product feedback and build data-driven analysis for future buy decisions.
• Identify and build stock packages for new stores.
• Identify opportunities through product, pricing, and competitor awareness.
• Plan Rates Of Sales for seasonal buys based on historical/like product.
• Size all seasonal and continuity buys.
• Maintain and adjust buy volume grids and size ratios based on trending performance.
• Produce and maintain Monday trade reports.
• Produce weekly product performance reports for the wider team.
• Discuss weekly trade actions for presentation to SMT in trade meetings.
• Assist with markdown trade analysis, reviewing performance and suggesting actions and discounts.
• Provide regular updates to SMT on key product actions and trade drivers.
• Trade active stock to optimize availability and minimize terminal stocks.
• Manage stock, including in-season store transfers and end-of-season consolidations.
• Work on ad-hoc requests and special projects required by SMT.
• Maintain high levels of communication with cross-functional teams including Marketing, Production, Logistics, and Wholesale/Franchise.
• Collaborate with Web & Digital teams on product placement and trading patterns.
• Conduct store visits as required.
• Attend regular updates and 1-to-1s with manager.
• Deputize and cover tasks during annual leave.

Requirements

• Experience in purchase and product planning for D2C channels.
• Ability to build commercial buy plans through seasonal and continuity ranges.
• Experience across retail estates and digital platforms.
• Experience in delivering key analysis and insights to maximize sales potential and reduce risk of terminal stocks.
• Experience in delivering trading strategies driven by KPIs.
• Experience in shaping buy budgets and driving category building blocks.
• Experience in reviewing product and store performance.
• Experience in proposing in-season re-buys.
• Experience in driving seasonal changes to allocation plans and stock level management.
• Experience in proposing store to store consolidations.
• Experience in updating and reporting on sizing and buy grids.
• Experience in analyzing trends and size through sales reporting and feedback.
• Experience working closely with production teams.
• Experience achieving buy deadlines to seasonal and continuity critical paths.
• Experience working with channel traders on launch and allocation timelines.
• Experience maintaining OTB continuity sheets.
• Experience ensuring POs are accurately raised.
• Experience considering Wholesale/Franchise fulfillments.
• Experience checking POs are raised correctly and match Line Details.
• Experience supporting regional product feedback.
• Experience building data-driven analysis for future buy decisions.
• Experience identifying and building stock packages for new stores.
• Experience identifying opportunities through product, pricing, and competitor awareness.
• Experience planning Rates Of Sales for seasonal buys.
• Experience sizing seasonal and continuity buys.
• Experience maintaining and adjusting buy volume grids and size ratios.
• Experience producing and maintaining trade reports.
• Experience producing product performance reports.
• Experience discussing trade actions for SMT meetings.
• Experience assisting with markdown trade analysis.
• Experience reviewing performance and suggesting actions & discounts.
• Experience providing updates to SMT on key product actions and trade drivers.
• Experience trading active stock to optimize availability and minimize terminal stocks.
• Experience in general stock management.
• Experience in in-season store transfers and end-of-season consolidations.
• Experience working on ad-hoc requests and special projects.
• High levels of communication with cross-functional teams.
• Experience working closely with Web & Digital teams.
• Experience conducting store visits.
• Experience attending regular updates and 1-to-1s with manager.
• Ability to deputize and cover tasks during annual leave.

Skills

• Purchase planning
• Product planning
• D2C channel management
• Commercial buy planning
• Seasonal planning
• Continuity planning
• Retail estate management
• Digital platform management
• Buying
• Merchandising
• Allocation
• Range planning
• Analysis
• Insight generation
• Sales maximization
• Risk reduction
• Trading strategy
• KPI management
• Budget management
• Target setting
• Category management
• Performance review
• Stock level management
• Allocation planning
• Trend analysis
• Sales reporting
• Production coordination
• Critical path management
• Launch timeline optimization
• OTB management
• PO management
• Wholesale fulfillment
• Franchise fulfillment
• Line detail management
• Product feedback analysis
• Data-driven decision making
• Stock package creation
• Pricing strategy
• Competitor analysis
• Rates of Sales planning
• Sizing analysis
• Buy volume grid management
• Size ratio management
• Trade reporting
• Markdown analysis
• Stock optimization
• Communication
• Cross-functional collaboration
• Web and digital collaboration
• Store visit analysis

Location

• Retail estate
• Digital platforms

Work Type

• Full-time

Experience Level

• Mid-level

Benefits

• 21 days annual leave entitlement, plus bank holidays
• Generous staff discount across a variety of brands
• Auto-enrolment into the company pension scheme
• Cycle-to-work scheme
• Seasonal ticket loan
• Charity time-bank scheme
• Ability to purchase additional annual leave