About the Role
GetYourGuide is seeking a talented Copywriter to join our Creative Studio. This role will help shape the brand's voice for a global audience, inspiring customers by driving our tone of voice across social media channels and brand initiatives. You will craft engaging, on-brand copy for various formats, collaborate with stakeholders to transform strategy into creative campaigns, and define brand copy standards.
Responsibilities
- Work closely with designers to interpret briefs, conceptualize idea directions, and execute them on deadline while considering budget and stakeholder satisfaction.
- Create on-brand, on-brief copy to meet a range of brand goals and KPIs.
- Drive copy excellence as the primary Brand and Social Media writer.
- Implement AI to generate copy at scale, maintaining the highest standards of quality.
- Advocate for and manage across all marketing assets, working closely with user research and marketing teams to create clear and consistent messaging.
- Use detailed research and data to understand customer needs and desires, tailoring messaging accordingly.
- Take responsibility for crafting engaging, structurally correct, and on-brief copy that influences various types of readers.
- Develop and communicate our brand both externally and internally.
Requirements
- 4+ years of experience as a brand marketing writer.
- Native English speaker and writer with strong communication skills.
- Experience working with global brands is a plus.
- Excellent writing skills with a flair for short and mid-form brand marketing copy.
- Eager collaborator and storyteller, with a strong interest in brand marketing.
- Ability to contribute to and champion unified marketing copy standards for GetYourGuide whilst understanding how they adapt on a channel-by-channel basis.
- Ability to engage audiences with thoughtful and inspiring copy.
- Very organized, driven, and not afraid to take ownership.
- Proficient at managing multiple projects simultaneously.
Skills
- Brand Marketing
- Social Media
- Copywriting
- Creative Strategy
- AI Implementation
- Messaging
- Brand Development
- Collaboration
- Storytelling
- Project Management
Location
- Berlin
Work Type
- Hybrid
Experience Level
- 4+ years
Benefits
- Annual personal growth budget and mentorship programs
- Work from anywhere in the world for 30 days per year
- Hybrid working approach
- Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
- Monthly transportation and fitness budget
- Discounts for you, your friends, and family on GetYourGuide activities
- Language reimbursement program
- Health and wellness benefits
About the Company
- GetYourGuide's mission is to connect people with unforgettable travel experiences around the world.
- Millions look to GetYourGuide for unique activities they can trust.
- The company is committed to making every journey extraordinary.
Equal Opportunity
- GetYourGuide is an equal opportunities employer.
- Every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
- Applicants are requested to refrain from including their picture and age with their application.
