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About the Role
Lyft Ads is seeking a strategic, highly cross-functional leader to join as Sr. Product Marketing Manager for Programmatic Ad Solutions. This role is at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy, focusing on building the programmatic and Audience Extension business, managing key partners, and developing packaging and pricing strategies.
Responsibilities
- Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, focusing on Audience Extension solutions.
- Develop compelling narratives, positioning frameworks, and packaging structures for programmatic differentiation.
- Define the commercial and product strategy for Audience Extension sales, including deal structures, pricing, audience segmentation, and measurement integration.
- Partner with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
- Monitor programmatic market trends, competitive dynamics, and buyer behavior to refine strategy.
- Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable go-to-market motions.
- Identify, evaluate, and manage relationships with key programmatic channel and revenue partners.
- Influence commercial negotiations and deal structuring across the programmatic partner ecosystem.
- Build a partner prioritization framework optimizing for revenue impact, technical efficiency, audience scale, and strategic alignment.
- Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability.
- Ensure partner connections are optimally implemented and continuously improved.
- Evaluate emerging demand sources and new partnership models to identify incremental revenue opportunities.
Requirements
- 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
- Strong knowledge of the programmatic ecosystem — including DSPs, SSPs, DMPs, CDPs, clean rooms, and measurement partners.
- Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
- Experience developing go-to-market strategies and pricing frameworks for advertising products.
- Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
- Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.
- Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
- Bachelor's degree or equivalent experience.
- Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.
- Familiarity with audience extension products and off-platform programmatic solutions built on first-party data.
- Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization.
- Understanding of location-based advertising, mobility data, and contextual targeting methodologies.
- Experience building and managing joint business plans with major agency holding companies and independent agencies.
Skills
- Programmatic advertising
- Ad tech
- Commerce media
- Revenue partnership development
- Go-to-market strategy
- Audience Extension
- Packaging and pricing strategy
- Strategic thinking
- Commercial acumen
- Operational execution
- Cross-functional collaboration
- Analytical skills
- Financial modeling
- Written communication
- Verbal communication
- DSPs (e.g., DV360, The Trade Desk, Amazon DSP)
- SSPs
- DMPs
- CDPs
- Clean rooms
- Measurement partners
- Commercial negotiations
- Deal structuring
- Partner prioritization
- Business case development
- Revenue scenario modeling
- Location-based advertising
- Mobility data
- Contextual targeting
Location
- New York City area
Work Type
- Hybrid
- In-office (3 days per week)
- Remote (up to 4 weeks per year)
Experience Level
- Senior
- 10+ years of experience
Education Level
- Bachelor's degree or equivalent experience
Salary/Compensations
- $143,000 - $178,750
Benefits
- Great medical, dental, and vision insurance options with additional programs
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match
- Discretionary paid time off (salaried)
- 15 days paid time off (hourly)
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Monthly Lyft credits
- Complimentary Lyft Pink membership
About the Company
- Lyft's purpose is to serve and connect.
- Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks.
- Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate.
- We are building the future of mobility media.
Equal Opportunity
- Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
- We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.