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About the Role
As a key player in our global marketing team, you'll jump in and shape the narrative of a product that’s already transforming organizations. You'll excel at translating product innovations into value-driven stories for diverse personas across enterprise businesses, strategically evolving product positioning across the funnel.
Responsibilities
- Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences.
- Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect.
- Create killer product collateral and training materials that empower sales teams and channel partners.
- Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers.
- Partner with content marketing to produce engaging product-related content - case studies, blogs, videos, and whitepapers.
- Work closely with product management, engineering, and customer success teams to ensure everyone’s aligned on product goals and customer needs.
- Stay ahead of the game by monitoring competitive products and industry trends.
- Track and analyse campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue.
- Develop relationships with key customers for testimonials, case studies, and user groups.
Requirements
- 5+ years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment).
- Exceptional storytelling skills.
- Proven success in cross-functional teamwork and managing external contributors.
- A passion for transforming data and product requirements into high-impact marketing.
- Ability to work from our London office 3 days a week.
Skills
- Product positioning
- Value propositions
- Product launches
- Sales enablement
- Go-to-market strategy
- Content creation
- Cross-functional collaboration
- Competitive intelligence
- Metrics & reporting
- Customer advocacy
- Storytelling
- Teamwork
- Marketing strategy
Location
- London
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- Competitive salary
Benefits
- Stock options on starting and additional high performer grants annually!
- 25 days’ leave + public holidays.
- Additional time off between Christmas and New Year.
- Private healthcare with AXA.
- 3% employer pension contribution when you contribute 5%.
- Cycle to Work scheme.
- Social events ( lunches, breakfasts, nights out).
- Enhanced parental leave.
About the Company
- Blink, a mobile-first employee experience platform, puts everything employees need right in their hands.
- With teams in Boston, London, and Sydney, we're making waves worldwide, partnering with industry leaders like Domino’s, JD Sports and McDonald’s.
- Be at the heart of innovation! With weekly feature releases and a dynamic product team including talents like Liv Rafferty and Laura Howard, you'll thrive in an environment where product-market fit is not just a concept - it's a reality.
- You’ll have the opportunity to be part of something impactful, large-scale, and meaningful.
- Most importantly, you’ll be working in a company with a strong mission and with a team that is ambitious and embarking on a journey that many start-ups can only dream of!
Equal Opportunity
- At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong.
- We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.