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About the Role

As the Business Development Manager for TrueLight Machine Vision Solutions, you will expand our North American presence by helping manufacturers solve complex production challenges through advanced machine vision and automation technologies. This is a consultative sales role focused on building long-term customer relationships, identifying new business opportunities, and delivering innovative solutions that improve quality, productivity, and operational performance. You will guide customers from initial discovery through solution development, proposal presentation, and account growth, balancing new business development with strategic account management.

Responsibilities

Identify, research and engage prospective customers by understanding their manufacturing processes and identifying opportunities where machine vision, robotic guidance, and AI-enabled inspection solutions can improve quality, traceability, and operational efficiency
Develop and execute strategic outreach plans to penetrate new markets and industries
Build strong relationships with key stakeholders and decision-makers
Conduct presentations and demonstrations to showcase the value of TrueLight's solutions
Collaborate with marketing to develop lead generation campaigns and attend industry events to network and promote offerings
Qualify leads and manage the sales pipeline to close new deals effectively
Represent TrueLight at customer facilities, industry events, and trade shows, promoting the company's machine vision integration capabilities and strengthening its presence in the marketplace
Collaborate with Applications Engineering and project teams to ensure a seamless transition from solution development through project execution
Maintain and strengthen relationships with existing clients, ensuring customer satisfaction and retention
Serve as the primary point of contact for key accounts, addressing inquiries and providing proactive support
Identify upselling and cross-selling opportunities within the current customer base
Conduct regular business reviews with clients to assess performance, gather feedback, and explore growth opportunities
Identify opportunities to expand existing customer relationships by introducing additional vision, automation, and data-driven solutions that support long-term operational success
Support marketing initiatives by providing insights into market trends, customer needs, and competitive activity
Collaborate with the Applications Engineering team to develop customer-focused technical proposals and solution concepts
Contribute to the continuous improvement of sales tools, proposal templates, and business development processes

Requirements

Bachelor's degree, diploma, or equivalent experience in Business, Engineering, Automation, or a related field is preferred
5+ years of experience in business development, technical sales, or account management within industrial automation, machine vision, robotics, or engineered solutions
Demonstrated success developing new business opportunities while managing and growing strategic customer accounts
Strong understanding of industrial manufacturing processes and the ability to identify automation and machine vision opportunities
Experience presenting technical solutions and collaborating with engineering teams to develop customer-focused proposals
Excellent relationship-building, negotiation, and communication skills with the ability to engage stakeholders at all organizational levels
Experience using CRM systems to manage pipelines, forecasts, and account activities
Willingness to travel throughout North America as required
Must be eligible to work in Canada

Skills

Machine vision
Automation technologies
Robotic guidance
AI-enabled inspection solutions
Consultative sales
CRM systems

Location

London, ON

Work Type

Full Time

Experience Level

5+ years

Education Level

Bachelor's degree
Diploma
Equivalent experience

Salary/Compensations

$90,000 - $120,000

Benefits

Competitive base compensation
Annual profit sharing
RRSP employer matching program
Flexible extended health and dental plans
Employee Assistance Program (EAP)
Banked hours program to support work-life balance
Leadership and mentorship programs
Career planning and goal setting
Internal advancement opportunities
Staff appreciation lunches & socials
Bi-annual company events
Employee recognition programs

About the Company

At BOS Innovations, we are driven by a clear purpose: to deliver exceptional industrial automation solutions that solve real manufacturing challenges and enable our customers to compete at the highest levels.
For over 25 years, we’ve partnered with manufacturers across North America, from automotive to energy to advanced industries -providing intelligent automation systems built on precision, reliability, and innovation.
Guided by our core values of Truth, Excellence, Work Ethics, and Innovation, we are committed to serving our customers and supporting one another with integrity and accountability.
At BOS, people come first. We believe in cultivating an environment where talented individuals grow into inspired professionals of character and competence.
Our purpose is not only to deliver great technology, but also to develop great people - fostering collaboration, continuous learning, and professional growth.

Equal Opportunity

BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.