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About the Role

This high-visibility individual contributor role focuses on optimizing content for AI-powered search and ads, enhancing query matching, ad creatives, and landing page targeting for search campaigns. You will partner closely with SEM, SEO, Product & Tech, Analytics, and external media partners.

Responsibilities

• Own the intersection of SEO content and AI-powered SEM asset optimization.
• Evaluate how search and ad platforms use landing page content to generate creative and select final URLs.
• Identify opportunities to improve messaging for SEO and SEM while remaining on-brand and compliant.
• Collaborate with SEO and AI search teams on testing and optimizing meta elements and on-page content for AI-driven search and ad features.
• Help shape a shared experimentation roadmap across search snippets and landing pages to improve relevance and performance.
• Design and run structured experiments, defining hypotheses, designing tests, and building measurement frameworks for messaging and landing-page strategies.
• Translate experiment results into clear recommendations and scalable playbooks.
• Act as a primary SEM/SEO point of contact in product discussions with key search partners, providing feedback, feature requests, and requirements.
• Help evaluate and validate new AI capabilities that improve control, transparency, and reporting for advertisers.
• Partner with analytics and data engineering to design dashboards and reporting that track adoption and performance of AI-powered search features and related tests.
• Use SQL to query large datasets and validate insights, and leverage Python to analyze large-scale data and monitor changes in AI-driven behavior.
• Write clear, concise documentation: briefs, test plans, experiment read-outs, operating guidelines, and FAQs.
• Lead forums and working sessions with SEM, SEO, Product & Tech, Analytics, and external partners to align on roadmap, status, and decisions.
• Experiment with LLMs and AI agents to automate repetitive work and scale impact.
• Share best practices and help the team adopt AI responsibly and effectively.

Requirements

• Extensive experience in SEO (technical and/or content): title tags, meta descriptions, schema, internal linking, and how search engines evaluate landing pages.
• Comfortable collaborating on continuous testing and optimization of SEO content in partnership with product and engineering.
• SEM experience is a plus, but not required.
• Experience as a product-adjacent PM, growth/marketing PM, or similar IC operating at manager-level scope.
• Independently building and executing a roadmap across multiple stakeholders in marketing and product environments.
• Strong analytical skills with the ability to query and analyze data using SQL.
• Proven track record designing experiments and making decisions based on data.
• Able to translate complex technical and AI concepts into clear narratives for marketers, engineers, and leadership.
• Excellent written communication skills; naturally create documentation that others rely on as a source of truth.
• Hands-on experience with generative AI tools and a strong interest in using or orchestrating AI agents to augment work.

Skills

• SEO
• Technical SEO
• Content SEO
• SEM
• AI Search Optimization
• SQL
• Python
• A/B testing
• Multivariate testing
• Data analysis
• Experimentation
• Documentation
• Generative AI
• AI agents
• LLMs

Location

• Remote

Work Type

• Full-time

Experience Level

• Manager

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Flexible work model
• Career development resources

About the Company

• Expedia Group brands power global travel for everyone, everywhere.
• We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.
• Our diverse, vibrant, and welcoming community is essential in driving our success.
• Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
• Across our brands and business, we help travelers explore the world with confidence and ease.
• Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform.
• Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.
• We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
• Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Equal Opportunity

• Expedia is committed to creating an inclusive work environment with a diverse workforce.
• All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.