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About the Role

This role focuses on running paid acquisition for a B2B coaching program, specifically managing Meta ads and the creative content driving them. The ideal candidate will excel at both media buying and developing compelling ad copy and concepts, demonstrating a high level of skill in both areas.

Responsibilities

• Manage all paid media on Meta for the program, including targeting, testing structure, pacing, and optimization.
• Develop concepts, write hooks, and script funnels, including ads, VSLs, and book-a-call pages.
• Analyze media buying data to understand performance changes and implement necessary adjustments.
• Create ad angles and copy tailored to specific agency owner pain points and motivations.
• Contribute to organic social media strategy and scripting for Instagram and YouTube.
• Lead weekly group coaching calls for students, sharing insights on current ad strategies and providing feedback.
• Collaborate closely with founders and production team (editors, designers).

Requirements

• Proven experience running B2B paid media at a high level, with national campaigns and significant monthly spend.
• Specific experience in B2B lead generation, particularly within agencies, coaching/info products, or high-ticket B2B services.
• Deep expertise in Meta advertising platforms, with the ability to interpret data independently.
• Strong direct-response copywriting skills, with a portfolio demonstrating successful conversion copy for VSLs, ads, and landing pages.
• A track record of developing original creative concepts and angles.
• A well-defined point of view on creative strategy, with the ability to brief production teams effectively.
• Ability to explain ad performance and strategy clearly to less experienced individuals.
• Must be able to work 9am–6pm ET.
• Must be located in the US or Canada.

Skills

• Media Buying
• Paid Acquisition
• Meta Ads
• Creative Strategy
• Copywriting
• Direct Response Copywriting
• Funnel Scripting
• VSL Scripting
• B2B Lead Generation
• Data Analysis
• Organic Social Media Strategy
• Content Creation
• Coaching
• Google Ads (Preferred)
• YouTube Ads (Preferred)
• AI Workflow Integration (Preferred)
• Audience Growth (Preferred)

Location

• US or Canada
• Remote

Work Type

• Full-time
• Remote

Experience Level

• Senior

Salary/Compensations

• $120K–$150K OTE

Benefits

• Full medical, dental, and vision (US employees)
• Paid time off (US employees)
• Fully remote
• Direct access to founders

About the Company

• Limitless is a coaching program for marketing agency owners, focused on helping them scale.
• It is the #1 fastest-growing coaching program for marketing agencies, with over 225 agencies joining in the last 12 months.
• Founded by two entrepreneurs with successful agency scaling and exit experience.