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About the Role
Thunes is seeking a dynamic and innovative Manager of Content & Thought Leadership to drive content creation and thought leadership campaigns that enhance Thunes' global narrative, engage our target audience, and support growth initiatives. This role will leverage emerging technologies, particularly Artificial Intelligence, to create scalable, data-driven content that drives business results.
Responsibilities
- Support the Director of Brand & Public Relations in building and executing Thunes' global content strategy, focusing on brand awareness, thought leadership, and engagement.
- Develop and produce high-quality content, including blogs, case studies, white papers, social media, email campaigns, webinars, video, podcasts, visuals, and presentations, ensuring alignment with messaging and target audience.
- Lead the identification and implementation of AI tools to optimize content development, production, and scalability, driving adoption to improve quality, speed, consistency, and performance.
- Craft relevant and engaging content for target accounts by collaborating with sales and product teams.
- Manage the content calendar, ensuring timely delivery and alignment with global campaigns, product launches, and business initiatives.
- Collaborate with internal teams, external agencies, and freelancers to produce content, ensuring quality, consistency, and alignment with marketing and sales goals.
- Align content creation with business objectives by collaborating with product marketing and demand generation teams.
- Develop client-facing materials and collaborate with partners on joint content campaigns.
- Track and measure content performance across platforms, using data to refine strategies and reporting on KPIs.
- Identify opportunities for content-driven thought leadership and help position Thunes as a recognized leader in the fintech and global payments space.
- Support the development and execution of social media content strategies.
Requirements
- 4-6+ years of experience in content creation and marketing within a B2B fintech environment.
- Proven ability to produce high-quality, impactful content.
- Strong background in writing, content creation, and storytelling with strategic alignment to business goals.
- Deep understanding of various content formats, including written content, video, and podcasts.
- Deep understanding of AI tools for content creation, optimization, and scalability.
- Experience leveraging AI platforms to generate content, define prompts, and ensure high-quality, on-brand materials.
- Familiarity with using AI for content scheduling, performance tracking, and editorial enhancements.
- Strong ability to analyze content performance data and leverage insights to improve strategies.
- Comfort with tools like Google Analytics, social media analytics, or content management platforms.
- Proven ability to work cross-functionally with sales, product, and regional teams.
- Excellent writing, editing, and proofreading skills with an eye for detail.
- Experience with social media strategies for B2B and leveraging digital platforms.
- Strong organizational skills with the ability to manage multiple content initiatives simultaneously.
- Creative, innovative thinker with a passion for developing new ways to engage audiences.
- Proactive attitude with a passion for continuous improvement and learning.
Skills
- Content Creation
- Content Marketing
- Thought Leadership
- Brand Awareness
- Engagement
- Content Strategy
- Blog Writing
- Case Studies
- White Papers
- Social Media Marketing
- Email Campaigns
- Webinars
- Video Production
- Podcasting
- Visual Content Creation
- Presentation Development
- Artificial Intelligence (AI)
- AI Tools for Content
- Content Optimization
- Content Scalability
- Prompt Engineering
- Content Personalization
- Data Analysis
- Performance Measurement
- Google Analytics
- Social Media Analytics
- Content Management Platforms
- Cross-functional Collaboration
- Sales Enablement
- Product Marketing
- Copywriting
- Editing
- Proofreading
- B2B Marketing
- Fintech Marketing
- Digital Marketing
- Project Management
- Storytelling
Location
- Singapore
Work Type
- Full-time
Experience Level
- 4-6+ years
About the Company
- Thunes is the Smart Superhighway for money movement around the world, enabling real-time payments in over 130 countries and 80 currencies.
- Thunes’ proprietary Direct Global Network connects directly to over 7 billion mobile wallets and bank accounts worldwide, via more than 350 different payment methods.
- Members of Thunes’ Network include gig economy giants, super-apps, MTOs, fintechs, PSPs, and banks.
- The Network differentiates itself through its worldwide reach, in-house Smart Treasury Management Platform, and Fortress Compliance Infrastructure, ensuring speed, control, visibility, protection, and cost efficiencies.
- Headquartered in Singapore, Thunes has offices in 12 locations globally.