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About the Role

As the Lead Influencer Marketing & Partnerships, you will significantly scale our influencer channel for Yoshi en Tea and lay the groundwork for expansion into a new vertical. This role is pivotal in defining how Yoshi en connects with its audience, leveraging influencers and partners to amplify our presence and establish a strong brand reputation. You will strategically lead influencer & partnerships initiatives, reporting directly to the C-Suite, and manage/mentor a Junior Influencer Marketing Specialist. This is a hands-on leadership role demanding strategic vision, creativity, and the ability to manage complexity.

Responsibilities

Take full ownership of the influencer marketing strategy for Yoshi en, setting the foundation for long-term substantial and profitable growth and impact across the DACH region.
Identify and collaborate with top-tier influencers and thought leaders in the health, food, and lifestyle sectors.
Coordinate with the Sunday Natural Influencer Marketing and Sales Teams to leverage their network of therapists and doctors for strategic outreach regarding functional teas.
Oversee every aspect of influencer partnerships, from outreach and onboarding to campaign execution and performance analysis.
Act as the leader and direct mentor for the Junior Influencer Marketing Specialist, guiding them in daily operations and campaign execution for the tea brand.
Plan, organize, and execute physical and digital influencer events to deepen relationships and generate high-quality brand visibility.
Initiate and define the strategic plan for the Influencer Marketing channel of our new premium skincare brand, preparing the channel for its launch phase in 2026.
Develop creative strategies for the new skincare vertical that resonate with the target audience and align with the brand’s values of quality and authenticity.
Keep a pulse on the latest industry trends, technologies, and influencer developments, applying insights to both the scaling tea channel and the planning of the new skincare channel.
Track campaign performance, analyze data, and ensure we’re maximizing ROI while staying within budget across all influencer activities.
Brainstorm innovative approaches to influencer marketing that captivate audiences and elevate our brand identity across our portfolio.

Requirements

Deep knowledge of the DACH influencer ecosystem.
Proven success building relationships, executing impactful campaigns, and managing a direct report.
Thrive in startup environments where you’re both the strategist and the executor.
Skilled at forging strong partnerships with influencers and ensuring mutually beneficial outcomes, all while keeping an eye on the budget.
Use metrics to measure success, optimize campaigns, and make data-backed decisions that enhance brand impact.
Big-picture thinker with an eye for detail, capable of juggling multiple projects while keeping everything running smoothly.
Naturally outgoing, love building connections, and enjoy attending events to expand your reach and influence.
Passion for tea and tea culture aligns perfectly with our mission to create a world-class tea experience.
Native or C1-Level in German and fluent in English.
Ready to work a minimum of four days a week from our Berlin office.

Skills

Influencer Marketing
Partnerships
Strategy Development
Campaign Execution
Performance Analysis
Negotiation
Data Analysis
Event Management
Mentoring
Networking

Location

Berlin

Work Type

Hybrid
Full-time

Experience Level

Lead
Senior

Benefits

Appealing discount on all products.
28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
Urban Sports Club membership.
Swapfiets bike rental.
Subsidy for the BVG ticket.
Various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia.
Real ownership and plenty of room for new initiatives.
Opportunity to contribute expertise and implement great ideas.
Inviting office spaces with access to plenty of organic teas.
Regular tea & office parties, Christmas and summer feasts and various influencer events.

About the Company

As a multi-brand eCommerce group, we are uniting brands such as Yoshi en, EdenEve and Dr. Schweikart, all driven by the principles of quality, fairness, innovation, and naturalness.
Originating as sister companies of Sunday Natural and founded by Jörg Schweikart, these labels operate financially independent, each with its own distinct products and brand identities.
Each brand is in diverse phases of business growth, possessing unique products and brand identities.