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About the Role

This role offers an opportunity to own CRM end-to-end, shaping strategy, executing campaigns, and optimizing the customer funnel. You will be the voice of Honest to hundreds of thousands of people, influencing their perception and engagement with the brand. Reporting to the Head of Brand & Marketing, you will collaborate across departments and accelerate your marketing career.

Responsibilities

• Lead CRM strategy, execution, and reporting across the customer lifecycle via email, notifications, SMS, and WhatsApp.
• Build and scale a test-and-learn engine, experimenting, segmenting, and optimizing for performance.
• Manage CRM platform segments, run tests, and create complex workflows.
• Craft compelling copy that drives action and showcases brand personality.
• Contribute to marketing team brainstorms, growth initiatives, and wider team efforts.
• Collaborate with founders, marketing, growth, ops, product, and tech teams to support business objectives.

Requirements

• 3-5 years of experience in marketing, growth, or CRM.
• Ambitious marketer with a blend of brand and growth focus, data-driven with a creative approach.
• Proactive self-starter, comfortable working autonomously while managing stakeholders and priorities.
• Insatiably curious, driven to test, learn, and prove effectiveness.
• Comfortable crafting copy that converts and drives action while showcasing brand personality.
• Ability to thrive in a fast-paced, dynamic, and changing environment.
• Detail-oriented with a problem-solving mindset and high standards.
• Eligible to live and work in the UK.
• Experience in a subscription business, dedicated CRM, or data experience (e.g., SQL) is a plus.

Skills

• CRM strategy
• Campaign execution
• Customer lifecycle management
• Email marketing
• SMS marketing
• WhatsApp marketing
• Performance optimization
• Segmentation
• A/B testing
• Copywriting
• Stakeholder management
• Data analysis

Location

• London, UK (Hybrid)

Work Type

• Hybrid
• Full-time

Experience Level

• Mid-level

Salary/Compensations

• £45,000 - £55,000

Benefits

• Ownership in Honest through EMI option scheme
• 33 days of annual leave plus an extra day each year of service
• Birthday off
• Hybrid-first working environment
• Honest sim and refurb phone
• 1 paid volunteering day per year
• Wellbeing budget through Heka
• Cycle to Work scheme
• £500 annual learning budget
• Regular in-person team socials
• Private medical insurance
• Group Life insurance
• Enhanced and inclusive parental leave
• Dedicated period and menopause leave

About the Company

• Honest is a mobile network focused on providing excellent service and value, starting with Classic SIM and expanding with Smart SIM for global roaming.
• They are the UK's first B Corp mobile network, carbon-negative, and a member of 1% for the Planet.
• The company is backed by top investors and fosters a fast-learning, entrepreneurial environment focused on growth and personal development.
• Honest is recognized as one of the UK's top-rated mobile networks on Trustpilot and the most ethically rated B Corp mobile network.

Equal Opportunity

• Honest is committed to building an inclusive environment where everyone feels they belong and can be their true selves.
• They believe diversity makes them stronger and celebrate differences, encouraging applications from all walks of life, including those with different ethnicities, sexualities, gender identities, disabilities, neurodiversities, caregiver statuses, and economic backgrounds.
• Support is available for individuals with disabilities, health conditions, or access needs during the application process.