B2B Field Marketing Specialist at Fuku | Japan | Rezi

B2B Field Marketing Specialist at Fuku

B2B Field Marketing Specialist

Fuku · Japan

1 months ago

B2B Field Marketing Specialist

Fuku · Japan

a month ago
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About the Role

Join a close-knit, high-impact marketing team in Tokyo, taking ownership of B2B marketing execution across field events, executive engagement, content, and lead generation in a dynamic international environment for a global MNC in the technology sector.

Responsibilities

  • Own end-to-end execution of B2B field marketing events including trade shows, executive roundtables, industry summits, and corporate hospitality.
  • Drive executive engagement programmes, coordinating high-touch interactions between senior clients and internal leadership.
  • Manage all event logistics: venue, vendors, booth setup, materials, and on-site delivery.
  • Track and report on event performance, attendance, and outcomes.
  • Support lead generation activities tied to field events and marketing campaigns.
  • Coordinate lead capture, qualification, and handoff to sales teams.
  • Work with CRM tools to track lead flow and conversion from marketing activities.
  • Develop marketing content including case studies, promotional materials, and social media.
  • Support partner and ecosystem marketing initiatives.
  • Contribute to media content production and management.
  • Coordinate with cross-functional teams to align marketing with business priorities.

Requirements

  • 5+ years of experience in B2B marketing, field marketing, or event marketing.
  • Strong project management skills, comfortable managing multiple teams and deadlines simultaneously.
  • Business-level Japanese essential.
  • English or Chinese for cross-cultural team collaboration.
  • Background in technology, SaaS, enterprise software, or IT services preferred.
  • Experience in or with international companies is a plus.

Location

  • Chuo-ku, Tokyo (Kyobashi area)

Work Type

  • On-site
  • Full-time

Experience Level

  • 5+ years

Benefits

  • Work as a core member of the Japan marketing team for a globally recognised technology brand.
  • Hands-on ownership across a full calendar of field events and executive engagements.
  • MNC working environment with direct access to senior commercial and technical stakeholders.

About the Company

  • We are a specialist recruitment agency focused on technology and IT hiring across global markets, partnering with leading multinationals to place professionals across Japan and Asia-Pacific.