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About the Role

We are looking for a dynamic and results-driven Senior Exec to join our Out-of-Home (OOH) and Print Media team. This role is a fantastic opportunity for a mid-level professional who is ready to take ownership of OOH and Print Media campaigns as part of integrated, multi-channel media strategies. The role will primarily focus on OOH, but there will be a need to run Print campaigns – around an 80:20 split. As a Senior Exec, you’ll be hands-on in media planning, buying and campaign management of OOH campaigns whilst also controlling Print-led campaigns which include magazines, newspapers and direct mail. You’ll collaborate closely with clients, internal teams and media partners to ensure campaigns run smoothly, are delivered on time and within budget, and contribute meaningful performance insight. This role offers the chance to grow breadth across offline media channels within an innovative, fast-paced agency environment, while maintaining a strong grounding in OOH and Print Media excellence and making a tangible impact on client success.

Responsibilities

Manage client communication, delivering against specific business outcomes and responsible for campaign success against any given brief.
Plan, execute and manage the planning and delivery of OOH campaigns including but not limited to; roadside, rail, underground.
Plan, execute, and manage Print Media campaigns across door drops, direct mail, magazines and newspapers (both inserts and press).
Ensure all campaigns are delivered on time, within budget, and meet agreed performance objectives.
Act as an OOH expert, with deep knowledge across all aspects of the channel, advising the team and wider business on the most effective solutions to meet client objectives and budgets.
Act as the day-to-day contact for clients, understanding their objectives and advising on OOH and Print Media opportunities.
Ensure activity is aligned with wider marketing goals and contributes to integrated, multi-channel media strategies.
Work closely with vendors, publishers and OOH media owners to secure placements, negotiate rates, manage bookings and ensure high-quality delivery of media buys across all channels.
Monitor campaign delivery and performance across OOH and Print activity, analyse data and provide clear, actionable reporting.
Use insights to inform optimisations and future planning recommendations.
Deliver a response back to client in the form of PCA / MBR / QBR etc.
Actively negotiate the very best media space and rates driving added value with media owners, ensuring strong commercial outcomes and continual optimisation of client spend.
Collaborate with internal teams including creative, digital and client services to deliver integrated media solutions, ensuring OOH and Print activity complements other channels within broader media plans.
Oversee campaign budgets across OOH and Print activity, ensuring effective use of client spend and delivering cost-efficient, well-managed media plans.
Support the development and presentation of new business pitches and proposals, contributing channel insight, audience recommendations and campaign details.
Stay up to date with industry trends, innovation and best practice across OOH and Print media, proactively identifying opportunities to test, learn and enhance campaign effectiveness.

Requirements

Strong understanding of the UK Print and OOH media landscape.
Hands-on experience in planning, buying, and managing Print and OOH campaigns.
Ability to manage multiple projects and deadlines simultaneously.
Confidence with data and ability to translate campaign performance metrics into actionable insights.
Proactive in optimizing campaigns and suggesting new ideas or approaches.

Skills

OOH Media Planning
OOH Media Buying
OOH Campaign Management
Print Media Planning
Print Media Buying
Print Campaign Management
Client Communication
Media Negotiation
Data Analysis
Reporting
Budget Management
New Business Pitch Support

Location

Office-based (minimum 3 days per week)
Ad-hoc travel for client meetings or industry events

Work Type

Hybrid
Full-time

Experience Level

Mid-level
Senior

Benefits

Exciting, fast-paced, people-first environment
Opportunities for growth, learning, and thriving
9-day fortnight (every other Friday off)
Share options
Benefits package investing in long-term personal and professional growth and wellbeing

About the Company

The Specialist Works is different, built exclusively for marketers at entrepreneurial brands that are past the start-up stage but not yet large corporates.
Clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises.
Focuses on clients who need to disrupt established categories to win against larger competitors.
The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode.
Clients share three common challenges: Consumer (customer acquisition), Company (ambitious and lean), and Category (disrupting established markets).
What’s Possible Group's mission is to build a group people are proud of, proud of client delivery, proud of how employees are treated, and proud of commitment to people, planet, and profit.
Offers continuous personal development through 'What’s Possible University' with learning modules and policies.
Dedicated to embedding social and environmental responsibility, promoting social equity, diversity, and inclusion.
Actively supports and promotes sustainable best practices, including waste minimization, prioritizing eco-friendly suppliers, and promoting remote work.
Culture, creativity, and passion are powered by people; diversity and difference drive innovation.

Equal Opportunity

The What’s Possible Group is proud to be an equal opportunities employer.
Welcomes applications from all, regardless of race, gender, disability, religion, sexual orientation or age.
Seeks to recruit the very best from a diverse talent pool.
Accommodating regarding flexible working options.