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About the Role

The Digital Engagement and Sales Manager at PTC Japan is responsible for accelerating pipeline growth and revenue through digital-first engagement strategies across the product portfolio. This role bridges marketing and sales by leveraging digital channels, data-driven insights, and account-based strategies to engage engineering, manufacturing, and product development organizations in Japan.

Responsibilities

• Drive demand generation and pipeline creation through digital channels (web, webinars, paid media, social, partner ecosystems)
• Design and execute campaigns targeting key industries in Japan (automotive, industrial machinery, high-tech)
• Implement account-based marketing (ABM) strategies for strategic enterprise accounts
• Optimize inbound/outbound digital funnel conversion (MQL → SQL → pipeline)
• Build ecommerce experience
• Partner with sales teams to enable digital selling (LinkedIn engagement, content-led outreach, virtual demos, webinars)
• Provide actionable insights on prospect behavior using CRM (Salesforce) and marketing automation tools
• Support sales plays for key PTC solutions (e.g., CAD modernization, PLM transformation, digital thread, service lifecycle management)
• Enhance digital customer journeys across awareness, evaluation, and post-sale expansion
• Deliver personalized content aligned to personas (engineering, IT, manufacturing leadership)
• Strengthen customer retention and expansion through digital touchpoints and lifecycle campaigns
• Own digital KPIs including pipeline contribution, conversion rates, cost per lead, and ROI
• Analyze campaign performance and continuously optimize engagement strategies
• Provide business insights and reporting to Japan leadership and global stakeholders
• Work closely with key partners (e.g., system integrators, resellers like Otsuka Corporation) to scale digital reach
• Enable partners with digital assets, campaigns, and co-marketing programs
• Align partner-driven pipeline with PTC strategic priorities

Requirements

• Bachelor’s degree in Business, Engineering, or related field; MBA preferred
• 8+ years of experience in digital marketing, demand generation, or sales within B2B enterprise software
• Proven success in pipeline generation and digital-led revenue growth
• Hands-on experience with Salesforce, marketing automation (e.g., Sitecore), and analytics tools
• Strong understanding of Japanese enterprise customer behavior and buying processes
• Fluent in Japanese and English

Skills

• Digital Demand Generation & ABM
• Enterprise Software Sales Alignment
• Data-Driven Decision Making
• Customer Journey Design
• Partner Co-Selling & Ecosystem Management
• Executive Communication & Stakeholder Management
• PLM, CAD or SaaS solutions

Location

• Japan

Work Type

• Full-time

Experience Level

• 8+ years

Education Level

• Bachelor's degree
• MBA preferred

About the Company

• PTC is a global software company powering how products are designed, built, serviced, and operated across industries like Aerospace & Defense, Industrial, Automotive, MedTech, Electronics, and High Tech.
• We are bold thinkers who collaborate as one team to deliver meaningful customer outcomes.
• Grounded in our values-Customers Matter, PTC for All, Team PTC, Purposeful Innovation, and Be Bold, we're shaping a smarter, more sustainable, connected future.

Equal Opportunity

• We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.