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About the Role

This role blends hands-on content creation across visual formats, social media strategy, management, and influencer marketing, playing a key part in shaping how artists connect with audiences globally.

Responsibilities

• Capture, create, and curate high-quality content in various formats such as video, basic animation, infographics, images, and social media posts.
• Generate ideas for engaging and relevant content based on target audience and business objectives.
• Contribute to the production process, including scripting, shooting, editing, and post-production tasks.
• Collaborate with external creatives by preparing briefs and coordinating content shoots for larger briefs.
• Plan and execute content capture for touring artists and events.
• Develop content strategies for artists’ social media channels.
• Manage Sony Music’s local social media platforms including Instagram, TikTok, Facebook, and Twitter.
• Manage Sony Music’s website – keeping it engaging and up to date.
• Develop and implement social content strategies aligned with broader campaign goals.
• Develop and maintain a content calendar to plan and schedule content releases.
• Monitor performance and engagement and share insights with the team.
• Collaborate with marketing teams and stakeholders to define social media and content strategies aligned with artist and brand goals.
• Work closely with artists, managers, brands, and internal teams to craft digital storytelling narratives across platforms like TikTok, Snapchat, YouTube, Meta, Discord, and emerging channels.
• Build out content strategies that align with the visual identity of artists and brands, alongside commissioned artwork, video and photoshoot creative execution for campaigns.
• Develop and implement strategies that drive first-party acquisition and engage fans, building and strengthening artist audiences.
• Monitor and optimize content for search and algorithms to improve visibility and organic reach.
• Stay ahead of platform trends, new technologies, algorithm changes, and creator tools.
• Identify new digital opportunities for artist storytelling and fan interaction across DSPs and social ecosystems.
• Educate the wider label on how to infuse new trends and technologies into artist campaigns.
• Stay on top of music and pop culture trends to ensure Sony Music’s creative output stays relevant.
• Conduct content and social media audits and competitor analysis to identify opportunities for improvement.
• Identify and engage with influencers and content creators to promote campaigns.
• Build and maintain strong relationships with partners in the influencer community.
• Keep creators updated on new releases and foster a collaborative network.
• Stay updated on emerging social media and content trends, digital marketing techniques, and industry developments.
• Experiment with new formats and channels to enhance content effectiveness.

Requirements

• Previous experience in creative content services in the music or entertainment industry.
• Expert user of content creation tools and software, as well as in-app creation tools on TikTok, YouTube Shorts, Instagram Reels, etc.
• Strong understanding of fan behaviour, online culture, and artist-brand storytelling.
• Expert social understanding and breadth across networks and platforms – clear understanding of best practice for content on each platform and for different audiences.
• Excellent eye for detail.
• Expert in graphic design and editing software including Adobe Creative Cloud.
• End-to-end content creation workflow experience.
• Ability to work in a fast-paced environment.
• Enthusiast of keeping educated and up-to-date with trends and innovation in the social media ecosystem.
• Passionate about music and artists.

Skills

• Content creation
• Visual formats
• Social media strategy
• Social media management
• Influencer marketing
• Video editing
• Basic animation
• Infographics
• Graphic design
• Adobe Creative Cloud
• Digital storytelling
• Platform optimization
• Search engine optimization
• Algorithm optimization
• Trend analysis
• Competitor analysis
• Influencer engagement
• Relationship building

Location

• Australia

Work Type

• Full-time

Experience Level

• Mid-level

Benefits

• Private medical cover
• Generous pension scheme
• Life assurance
• Income protection
• Music industry perks
• Time off over winter break

About the Company

• Sony Music is a global community with a modern office environment designed to empower employees.
• The company invests in professional growth and development, providing a platform to accelerate progress and create what happens next.
• Sony Music champions positive change and offers opportunities to contribute to social impact, diversity, equity, and inclusion initiatives.

Equal Opportunity

• Sony Music is an equal opportunity employer and supports workforce diversity.
• We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
• This policy is applied without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.