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About the Role

Develop strategic and tactical Paid Social plans for clients, from target audience and hypotheses to concrete activation logic and implementation. Translate business goals into clear media strategies, channel roles, target audience approaches, and flight logic, making decisions understandable. Orchestrate social media within the broader media mix and customer journey, including branding, consideration, and performance roles. Act as a sparring partner for clients and colleagues, jointly developing impactful social media strategies. Identify trends, new platforms, and innovative advertising formats early, translating them into concrete approaches for clients. Participate in new business projects and actively contribute expertise in pitches.

Responsibilities

Develop strategic and tactical Paid Social plans for clients, from target audience and hypotheses to concrete activation logic and implementation.
Translate business goals into clear media strategies, channel roles, target audience approaches, and flight logic, making decisions understandable.
Orchestrate social media within the broader media mix and customer journey, including branding, consideration, and performance roles.
Act as a sparring partner for clients and colleagues, jointly developing impactful social media strategies.
Identify trends, new platforms, and innovative advertising formats early, translating them into concrete approaches for clients.
Participate in new business projects and actively contribute expertise in pitches.

Requirements

Several years of experience in Paid Social and strategic or tactical planning, ideally with responsibility for media strategies and consulting.
Very good understanding of platform logic, target audiences, incrementality, and impact chains, not just individual KPIs.
Strategic thinking ability, with the capacity to delve into details and explain complex relationships understandably for both clients and the team.
Ability to explain complex relationships understandably and justify decisions, both internally and externally.
High standard for quality and proactive approach to driving topics forward.
Curiosity and active engagement with trends, platforms, and new developments in the social media market.
Team player with a networked mindset, capable of integrating diverse perspectives.
Fluent German and good English language skills, both written and spoken.

Skills

Paid Social
Strategic Planning
Tactical Planning
Media Strategy
Consulting
Platform Logic
Target Audience Analysis
Incrementality
Impact Chains
KPI Analysis
Strategic Thinking
Complex Problem Solving
Communication
Client Relationship Management
Trend Analysis
New Platform Adoption
Innovative Advertising Formats
New Business Development
Pitching
Teamwork
Networking
Cross-functional Collaboration

Location

Hybrid

Work Type

Hybrid (60% office & 40% remote)
Full-time

Experience Level

Several years of experience

Benefits

30 days of vacation + Christmas Eve & New Year's Eve off
Modern and central offices
Individual professional development through our 'Talentschmiede'
Significant scope for design and initiative
Structured onboarding process
Open feedback culture
English courses
Subsidy for the Deutschlandticket
JobRad leasing (company bicycle program)
Company pension plan & occupational disability insurance
Exclusive employee discounts
Regular parties & team events
Gifts for anniversaries & end of probation period
Regular employee updates