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About the Role
This role serves as a senior strategic lead within the Strategy Centre of Excellence, responsible for developing and executing digital, social, and content strategies for clients. It aims to increase strategy capacity, manage multiple workstreams, and provide senior client-facing support, strengthening the agency's digital and social strategy capabilities.
Responsibilities
- Lead end-to-end digital, social and content strategy development for new and existing clients, from discovery through to final recommendation
- Support and own strategic responses for briefs, RFPs, proactive pitches and retained client work
- Shape social-first and digital-first content approaches across key platforms and channels
- Develop channel recommendations, content pillars, messaging frameworks and content plans
- Continuously upskill in the digital space moving from SEO practices to AEO
- Collaborate with strategists, social leads, creatives, producers, commercial teams and client teams, including mentoring and upskilling internal teams in digital, social and content strategy best practice
- Contribute to audience, competitor, platform and cultural research
- Keep up to date with emerging social platforms, content formats, creator trends and digital behaviours
- Support the Strategy Director on strategic presentations, content plans and new business opportunities
- Present strategic thinking confidently to clients and senior internal stakeholders, leading workshops, sell-ins and recommendation sessions
- Act as a senior client-facing strategic lead across multiple concurrent projects, ensuring high-quality output with limited oversight
- Step into the Strategy CoE lead role when required, providing continuity, senior judgement and team support
- Identify opportunities to grow existing client scopes and contribute to new revenue opportunities across Medium Rare, Visual Domain and Storyation
- Determine when specialist external support is required and help brief, manage and integrate that expertise efficiently
Requirements
- Experienced digital and social strategist with a strong understanding of content marketing, social platforms, audience behaviour and multi-channel content
- 5+ years' experience in digital strategy, social strategy, content strategy, social media, integrated marketing or a related discipline, ideally within an agency, media, publishing or content environment
- Ability to shape content for different audiences, channels and objectives
- Confident developing strategies that connect creative ideas with measurable outcomes
- Comfortable working across multiple stakeholders and projects, from new business pitches through to ongoing client programs
- Possess strategic thinking, creative judgement, commercial awareness and practical delivery
- Highly organised, collaborative and curious, with a strong interest in social culture, emerging platforms, audience behaviour and the evolving role of digital and AI content in brand communications
Skills
- Digital strategy
- Social strategy
- Content strategy
- Content marketing
- Social platforms
- Audience behaviour
- Multi-channel content
- SEO practices
- AEO
- Client presentations
- Workshop facilitation
- Team mentoring
- AI content
Location
- Hybrid
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Access to publications and products from across the News Corp family
- Exclusive offers across a range of products and services
- Advice, support and facilities for healthy minds and bodies
- Onsite gym at Adelaide, Brisbane & Sydney offices
- Parental leave
- Birthday leave
- Volunteer leave
- Career break
- Compassionate leave
- Support on making the most of your money
- Tailored development opportunities, including leadership programs
- Opportunities to make a difference to communities through volunteer opportunities and company-organised charity drives
- Engage with passions through various employee-resource groups
- Accessibility to multi-faith quiet rooms & parents’ rooms
About the Company
- Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with prestigious brands.
- We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI.
- Our team is dynamic and high-performing, encouraging behaviours that strengthen and celebrate our unique culture.
- Our purpose is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers."
- News Corp Australia is Australia’s most impactful media group, informing, advocating and inspiring all Australians.
- With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people, News Corp Australia is trusted by over 17 million Australians a month.
- Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic.
- We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
Equal Opportunity
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia.
- Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity.
- Applicants of diverse backgrounds are encouraged to apply!
- We are committed to ensuring an accessible and supportive recruitment process.
- If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here.