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About the Role
This role is for a VP-level brand leader responsible for brand strategy and campaign execution, focusing on positioning, brand-building, and portfolio evolution. The individual will operate with autonomy, driving complex creative initiatives.
Responsibilities
- Provide a strong, informed point of view on brand positioning and architecture.
- Own the day-to-day project management of multiple, concurrent creative development efforts.
- Ensure all card branding efforts are viewed through a consistent, high-level brand lens.
- Reduce the operational burden on the internal team by driving follow-through and ensuring connectivity across the broader card portfolio ecosystem.
- Partner closely with the internal brand lead, operating independently while knowing when to escalate and align on strategy.
Requirements
- Proven track record at the VP level in brand marketing.
- Demonstrated expertise in brand positioning and brand architecture.
- Exceptional project management capabilities with an obsessive eye for detail and follow-through.
- Comfortable navigating a fast-paced environment with a high degree of independence.
- Ability to work in a hybrid capacity from either New York, NY or Chicago, IL offices.
Skills
- Brand strategy
- Campaign execution
- Brand positioning
- Brand-building
- Portfolio evolution
- Project management
- Brand stewardship
- Operational excellence
- Collaboration
Location
- New York, NY
- Chicago, IL
Work Type
- Hybrid
- 40 hours/week
Experience Level
- VP level
- 7-12 years of experience
Salary/Compensations
- $80/hr
About the Company
- Our client is a Fortune 100 global financial services leader, renowned for its iconic consumer and commercial card business.
- They are deeply committed to creative excellence and rigorous brand strategy.
- We Are Rosie provides strategic consulting and talent solutions for the marketing industry.
- We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale.
- Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers.
- Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
Equal Opportunity
- We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.