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About the Role

The Marketing Lead – ANZ is a senior individual contributor role responsible for delivering the ANZ marketing plan in alignment with regional strategy. This hands-on role focuses on executing campaigns, events, and content to support commercial growth in the local market, working closely with ANZ leadership and regional teams to drive tangible business outcomes.

Responsibilities

• Deliver best-in-class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the ANZ jurisdiction
• Ensure that the end-to-end marketing needs is supported across all areas – marketing, communications, events, PR, and digital marketing
• Successfully execute the marketing strategy, including a comprehensive marketing plan tailored specifically to the local market
• Represent the needs of ANZ as a whole and work closely with the regional marketing lead and wider marketing team to ensure that these needs are factored into any planned marketing activities
• Work closely with the ANZ leadership team to support the delivery of their specific marketing and communications needs
• Translate Group plans into campaign activity which supports the ANZ growth agenda
• Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment
• Work with internal stakeholders to generate new opportunities to support the growth in ANZ and execute to plan
• Working closely with the ANZ leadership team develop initiatives to drive employee culture and engagement
• Prepare detailed activity reporting and benchmark our performance against our competitors
• Build strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans
• Execute the full ANZ marketing strategy aligned with global and APAC priorities
• Create and maintain a comprehensive annual marketing plan for ANZ
• Align ANZ marketing plans with Group campaigns, messaging and brand pillars (Brand, PR, Digital, Content, Events)
• Support the CCO and ANZ leadership team with marketing strategy, insights, and counsel
• Track, measure, and analyse marketing results; adjust strategies to maximise ROI
• Benchmark ANZ marketing performance against competitors
• Develop and maintain an ANZ content roadmap covering thought leadership, insights, case studies, client wins, etc.
• Produce high‑quality written content: articles, whitepapers, case studies, video scripts, newsletters, speeches
• Create short‑form content (LinkedIn insights, micro‑videos, SME commentary)
• Highlight ANZ technical expertise, governance, structuring, trustee expertise, operational capabilities
• Localise global content for ANZ context and audiences
• Develop event‑aligned content (themes, pre‑event articles, post‑event follow‑ups)
• Drive internal advocacy e.g. encourage leaders to post using IQ‑EQ templates.
• Collaborate with the Growth Marketing team to build and execute digital campaigns across SEO, PPC, LinkedIn, display, newsletters and remarketing
• Manage content for ANZ microsites and landing pages
• Collaborate with Communications and Growth Marketing teams to manage social media content, scheduling, audience targeting and employee advocacy
• Build personalised, insight‑led marketing journeys based on user behaviour
• Support with the execution of ANZ PR program (press releases, media outreach, storytelling, local and global alignment)
• Prepare press material, media comments, Q&As and pitch notes
• Oversee spokesperson development and media training for ANZ senior leaders
• Prepare award submissions and manage the ANZ nominations pipeline
• Own the planning and execution of ANZ events: client events, industry conferences, roundtables, PR events
• Handle venue procurement, logistics, catering, AV, run sheets, speaker prep and end‑to‑end event experience
• Work with Design team to create all event assets: invitations, banners, brochures, programmes and branded collateral.
• Manage RSVP workflows, attendee prioritisation, and event communications
• Track event ROI, produce event reports in OneView
• Lead ANZ participation in industry events and sponsorships (ABS Asia, ASF, MIPIM, etc.).
• Support IQ‑EQ brand implementation in ANZ
• Update all marketing materials, templates and assets to meet global brand standards
• Manage office brand deliverables (signage, environmental branding)
• Maintain consistency of visual identity across collateral, presentations, digital assets and event branding
• Work closely with ANZ leadership, Sales, SMEs and Business Heads to support commercial priorities
• Partner with global and APAC marketing teams to share insights, align messaging and ensure ANZ integration
• Build strong internal relationships to generate marketing opportunities and content ideas
• Contribute to employee engagement initiatives in ANZ
• Collaborate with external agencies (PR, creative, digital, events)
• Highlight client wins, mandates, and successful transactions via announcements, case studies and events
• Support relationship‑driven marketing initiatives targeting key accounts and prospects
• In conjunction with the Communications team develop content that supports the buyer journey (awareness → education → conversion)
• Track spend of the ANZ marketing budget
• Produce monthly and quarterly reporting on marketing activities and performance
• Maintain compliance with Group processes (OneView activity logging, brand governance, approvals)
• Manage vendor onboarding, procurement and contract processes
• Monitor ANZ market developments, regulatory changes, industry trends and competitor activity
• Integrate insights into content, BD support, messaging and PR
• Provide marketing support as needed across other APAC jurisdictions
• Supply ANZ insights, case studies, market intelligence and commentary for APAC or global reports, media stories, or thought‑leadership themes
• Support APAC colleagues by sharing templates, frameworks, best practices, and reusable assets from ANZ
• Assist with cross‑border event preparation (speaker briefs, event collateral, agenda content, follow‑up materials)
• Coordinate ANZ spokesperson participation in APAC‑wide webinars, panels, roadshows or multi‑market events
• Contribute ANZ performance data, metrics and updates to APAC‑regional reporting dashboards and leadership packs
• Participate actively in APAC marketing planning sessions to ensure ANZ aligns with and contributes to regional priorities.

Requirements

• Minimum bachelor’s degree in marketing, digital marketing or business studies
• A minimum of 10 years’ experience implementing best-in-class global marketing and communications campaigns as part of a busy in-house team
• A self-starter master juggler able to adeptly manage multiple priorities across all areas of a busy marketing team
• A strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management and stakeholder relationship management
• Skilled in all areas of MS Office, HubSpot and Hootsuite an advantage
• Proven marketing experience within financial services, professional services, or regulated B2B environments is essential
• Proven strong communication, writing and editing skills
• A high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlines
• Excellent communicator with strong stakeholder influence
• A team player who enjoys sharing experience, mentoring and coaching others
• A commercially minded innovator with strong creative leanings
• Fluency in English, spoken as well as written – additional languages at a professional standard would be a distinct advantage

Skills

• Brand management
• Integrated campaign planning
• Content creation
• Digital marketing
• Event management
• Stakeholder relationship management
• MS Office
• HubSpot
• Hootsuite
• Communication
• Writing
• Editing
• Strategic thinking
• Project management
• Budgeting
• Customer focus
• Strategic and commercial capability
• Business acumen
• Industry expertise
• Leadership and influence
• Accountability
• Interpersonal savvy
• Tolerance for ambiguity
• Vision and purpose
• Learning agility
• Resilience
• AI literacy
• Execution excellence
• Problem solving

Location

• ANZ

Work Type

• Permanent
• Hybrid working

Experience Level

• 10 years’ experience
• Senior individual contributor

Education Level

• Minimum bachelor’s degree in marketing, digital marketing or business studies

Salary/Compensations

• Comprehensive remuneration and pension: motivating financial packages based upon market rates for your role and is proportionate to your qualifications, level of experiences and skills profile

Benefits

• Additional social benefits such as CHESS club, EAP support, fitness program etc.
• 20 days paid leave plus all statutory public holidays
• Learning and development programmes and systems (including PowerU and MyCampus)
• Hybrid working approach supports employees in achieving balance and flexibility while remaining connected to their colleagues.

About the Company

• We’re a leading Investor Services group offering end-to-end services in administration, accounting, reporting, regulatory and compliance needs of the investment sector worldwide.
• We employ a global workforce of 6,500+ people across 24 jurisdictions and have assets under administration (AUA) exceeding US$857 billion.
• We work with 13 of the world’s top-15 private equity firms.
• Our services are underpinned by a Group-wide commitment to ESG and best-in-class technology including a global data platform and innovative proprietary tools supported by in-house experts.
• Operating as trusted partners to our clients, we deliver intelligent solutions through a combination of technical expertise and strong relationships based on deep client understanding.
• We’re driven by our Group purpose, to power people and possibilities.
• Sustainability is integral to our strategy and operations.
• Our sustainability depends on us building and maintaining long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment.
• There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance.
• Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape.
• We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee.
• We want to empower our 6,500+ employees - from 94 nationalities, across 24 countries - to each achieve their potential.
• Through IQ-EQ Launchpad we support women managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced.
• We’re committed to growing relationships with our clients and supporting them in achieving their objectives.
• We understand that our clients’ sustainability and success lead to our sustainability and success.
• We’re emotionally invested in our clients right from the beginning.

Equal Opportunity

• We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee.