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About the Role

We are seeking a Director, Product Analytics and Insights to establish and lead our product analytics function. This role will shape product investment decisions by defining the KPI framework, analytics strategy, and self-service capabilities. Leveraging Pendo, you will uncover user behavior, identify friction points, and deliver actionable insights to influence roadmap priorities and product outcomes. This is a highly visible role with regular exposure to executive leadership, offering a unique opportunity to reimagine product analytics through AI.

Responsibilities

Build and lead the product analytics function, establishing strategy, KPI framework, instrumentation standards, and self-service analytics capabilities.
Partner with Product leadership to influence roadmap and investment priorities by translating user behavior, adoption trends, workflow analytics, and customer feedback into actionable recommendations.
Own and optimize the product analytics ecosystem, leveraging Pendo and other tools to design instrumentation, manage product telemetry, and deliver scalable insights.
Develop self-service dashboards and reporting solutions to empower Product Managers and leaders.
Embed measurement into the product development lifecycle, defining analytics and telemetry requirements for new features and releases.
Analyze product performance and identify growth opportunities, proactively surfacing adoption challenges, user friction points, and emerging trends.
Lead cross-functional analytics initiatives, partnering with Engineering, Data, Go-to-Market, and Executive leaders to connect product outcomes to business results and advance AI-powered analytics capabilities.

Requirements

8+ years in product analytics (or 3+ years in product/product analytics and 5+ years in business intelligence or data science roles), with at least 5 years in a leadership capacity.
Track record building high-performing product analytics teams with demonstrable impact on company strategy.
Deep, hands-on expertise with Pendo, including designing tagging strategies, building guides, configuring funnels, and architecting Pendo at scale.
Strong working knowledge of SQL and BigQuery.
Proficiency in Tableau for visualization and storytelling.
Familiarity with data prep tools like Alteryx is a plus.
Ability to write instrumentation specs, discuss event models and schemas, and partner with data platform teams.
Experience building self-serve analytics capabilities for product teams.
A genuine orientation toward product strategy.
B2B SaaS experience, ideally in a complex, multi-product environment.
Experience building AI-powered analytics workflows, agents, or projects that moved past experimentation into real use and impact.
Experience building a product analytics function from scratch.
Comfort working alongside commercial and engineering analytics teams and translating product metrics.
Experience in insurance, financial services, or other vertical software is a plus.
Prior experience within a Product Operations function or embedded with a product organization is a plus.

Skills

Pendo
SQL
BigQuery
Tableau
Alteryx
AI-powered analytics

Location

Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Nova Scotia
Ontario
PEI
Saskatchewan

Work Type

Remote
Hybrid

Experience Level

Leadership capacity (5+ years)
8+ years in product analytics

Education Level

Candidates without a degree are encouraged to apply.

Benefits

Medical, Dental, and Vision Coverage
Holiday and Vacation Time
Health & Wellness Days
A Bonus Day for Your Birthday

About the Company

Transforming the insurance industry with innovative software and services.
40+ years of experience in the Insurtech game.
A culture built on values that make us indispensable to each other.
Learn more about the people behind our products at https://www1.appliedsystems.com/en-ca/about-us/jobs/

Equal Opportunity

Applied Systems is proud to be an Equal Employment Opportunity Employer.
Diversity and Inclusion is a business imperative and is a part of building our brand and reputation.
We don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!