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About the Role

We are seeking a Global Marketing Manager to drive integrated demand generation and ABM campaigns across global markets, with a primary focus on AMER and support for EMEA. You will collaborate cross-functionally to execute multi-channel programs that generate pipeline, accelerate deals, and strengthen our global market presence.

Responsibilities

• Build and execute integrated, multi-channel marketing campaigns aligned to market segments and target personas.
• Utilize AI tools to accelerate campaign development, content creation, and audience segmentation.
• Monitor, measure, and optimize campaign performance using KPIs and data-driven insights.
• Align campaigns with in-person events and present performance recaps to stakeholders.
• Partner with content, partner, and product marketing teams for campaign deliverables.
• Collaborate with sales and CS teams to ensure alignment on outreach and follow-up.
• Develop and maintain customer journeys across digital channels including email, social, and web.
• Map content story arcs to target personas and buying stages.
• Ensure accurate lead capture in Salesforce and Marketo.
• Forecast, track, and report on campaign results against goals.
• Design and execute full-funnel ABM campaigns using intent data.
• Develop account-specific marketing plans in collaboration with sales.
• Tailor messaging and programs for EMEA regional market nuances.
• Manage logistics and execution for EMEA events including trade shows, conferences, and webinars.
• Support AMER event execution.
• Manage campaign and event budgets, vendor relationships, and project timelines.

Requirements

• 3-5 years of experience in B2B demand generation, campaign management, or field marketing.
• Proven track record executing integrated ABM campaigns and multi-channel demand programs.
• Experience managing event logistics across multiple regions.
• Proficiency using AI tools for campaign production and performance analysis.
• Experience partnering with sales teams to align marketing plans with revenue goals.
• Familiarity with global markets and adapting campaigns for US and EMEA audiences.
• Proficiency in marketing automation and CRM platforms such as Marketo and Salesforce.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Data-driven mindset with experience in forecasting and reporting.

Skills

• Demand Generation
• ABM (Account-Based Marketing)
• Campaign Management
• Field Marketing
• AI-powered Analytics
• Marketing Automation
• CRM (Salesforce)
• Project Management
• Data Analysis
• Stakeholder Presentation

Work Type

• Full-time

Experience Level

• 3-5 years

Benefits

• Medical, dental, and vision benefits
• Life insurance
• Short and long-term disability
• Hospital indemnity and critical illness coverage
• Employee accident protection
• Health savings account (HSA) with company contribution
• Flexible spending account (FSA)
• Employee assistance program
• Legal and Pet Insurance
• 401(k) Retirement Plan with company match
• 25+ days paid leave plus public holidays
• Company events
• Training and development
• Tuition reimbursement
• Commuter benefits
• Volunteer opportunities
• Monthly internet stipend

About the Company

• Leading subscription management platform.
• Empowers businesses to drive subscriber growth and optimize revenue.
• High-growth company in an explosive industry.

Equal Opportunity

• Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification protected by applicable law.
• Committed to providing reasonable accommodations for candidates with disabilities.