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About the Role

Develop strategies and tactics that support client goals and drive strong paid media marketing performance. Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth. Troubleshoot client issues independently and complex issues with support. Implement and test new capabilities to enable client growth. Train new hires and provide support for client services deliverables during the sales process.

Responsibilities

Develop strong relationships with clients and senior stakeholders.
Attend and participate in all meetings/calls with clients.
Communicate effectively with various audiences.
Create and present insightful, meaningful, accurate reports and analysis.
Execute the Workshop Digital client flag process and proactively identify resolutions.
Go the extra mile for assigned clients within the scope of the SOW.
Proactively seek and gracefully accept feedback.
Tactfully share feedback with colleagues.
Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate.
Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community.
Share meaningful information that advances the team.
Participate in the interview process.
Lead special projects with support.
Identify new opportunities for clients to meet their business goals.
Independently identify opportunities for potential case studies and coordinate with marketing for case study development.
Manage beta tests of new services for client set.
Support the sales team by assisting with RFPs, presentations, audits, and SOWs.
Elevate client requests for SOW changes with minimal support.
Regularly identify opportunities to update and expand training content.
Occasionally develop original technical training content with QA.
Regularly conduct team trainings to help develop team expertise.
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices.
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry.
Serve as a mentor for junior team members.
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels.
Strategically build, manage, and optimize client paid digital marketing accounts.
Perform keyword and audience research to optimize accounts and influence creative decisions.
Actively manage and seek ways to improve account performance and diversify client budgets to maximize results.
Create a test hypothesis and implement landing page optimizations to improve client results.
Create and prioritize strategies and supporting tactics that embody clients’ business goals.
Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs.
Setup and review Google Analytics (and any other third-party tracking software).
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients.
Conduct ongoing tests that drive towards growth and achieving client goals.
Temporarily take on extra client hours to support the team during times of limited bandwidth.

Requirements

Meets expectations of a Paid Media Manager and has demonstrated the ability to regularly work independently.
Demonstrated ability with medium to high-complexity clients.
Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients.
Demonstrated ability to temporarily take on additional work during crunch periods.
Advanced and courteous written, verbal, and visual communication skills.
Advanced analytical capabilities; rarely needs support for advanced analysis and insights.
Understands and supports leadership vision/decisions.
Proactively expands core knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
Sometimes identifies and implements initiatives that push the team forward.
Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets.

Skills

Paid media marketing
Client relationship management
Client issue troubleshooting
Google Ads
Google Display Network
YouTube
Microsoft Ads
Facebook
Twitter
LinkedIn
Keyword research
Audience research
Landing page optimization
Google Analytics
Microsoft Office
Excel
Google Sheets

Location

Richmond, VA

Work Type

Hybrid

Experience Level

Mid-level
Senior-level

Salary/Compensations

$70,000 - $77,000

Benefits

Competitive salaries
25 days PTO
5 days STO
12 Holidays
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
Comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance
Short-term disability
Long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)

About the Company

Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community.
US Search Awards - Best Small PPC Agency
Outside Best Places to Work
Virginia Business Best Places to Work
Search Engine Land Finalist

Equal Opportunity

As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community.
We consciously make efforts to reach out and include diversity in employment, vendors, and clients.
All individuals authorized to work for any employer in the U.S. should apply.