Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As Field Marketing Manager for DACH, you will be the regional marketing lead based in Berlin, owning and delivering integrated field marketing programs to build brand presence and fuel a high-quality pipeline across the region. You will collaborate cross-functionally with Sales, Global Campaigns, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across Europe.

Responsibilities

Execute a region-specific field marketing strategy and execution plan for the DACH market that aligns with regional sales targets and company growth objectives.
Plan, manage, and execute a portfolio of high-impact initiatives including live and virtual events, trade shows/conferences, co-branded partner events, targeted unique experiences, and localized campaigns.
Partner with Sales leadership to identify target accounts/segments, design tailored field marketing strategies, and support pipeline acceleration.
Collaborate closely with central marketing teams to adapt global campaigns for the DACH market, including localized content, German-language messaging, and assets.
Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR, and AE teams.
Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment across channels.
Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering premium, high-quality experiences and localized collateral.
Champion creative, agile, high-impact marketing execution within a fast-paced environment.

Requirements

Hold a Bachelor’s degree in Marketing, Business, Communications, or a related field.
Bring 5+ years of hands-on experience in field marketing, demand generation, or event marketing.
Have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
Be fully fluent in both written and spoken German and English.
Excel in fast-paced, ambiguous environments, combining strategic thinking with strong project management, execution discipline, and leadership skills.
Thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops.
Be analytical - comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.

Skills

Field marketing
Demand generation
Event marketing
Project management
Data analysis
Budget management
Vendor management
Agency management
German language proficiency
English language proficiency

Location

Berlin

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor's degree in Marketing, Business, Communications, or related field
MBA or advanced degree is a plus

About the Company

Navan is at the forefront of redefining business travel and expense management.
Our innovative platform streamlines processes, maximizes productivity, and empowers organizations to drive smarter spending decisions.
We are a rapidly growing company.