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About the Role

The Digital Marketing Manager will develop, implement, and drive digital campaigns to support Tactile Medical's business units. This role focuses on analyzing performance and leveraging the marketing tech stack to generate actionable leads for the sales organization by analyzing website data, email, and campaign content.

Responsibilities

• Provide strategic oversight of all digital activities as a liaison between marketing partners.
• Manage marketing automation platforms to deliver best-in-class communications.
• Direct external digital strategy, including managing outside partners for web content, SEM (paid and organic), social media, and related systems.
• Oversee KPIs, ongoing analytics, and reporting, communicating results to key business constituents.
• Identify and develop strategies to maximize conversion by understanding site metrics, B2B eCommerce best practices, customer segmentation, the competitive landscape, and business goals.
• Develop the organic search and keyword strategy for the website based on audience targets and business strategy.
• Identify and develop opportunities for optimization and improvements in customer experience across the site.
• Develop the merchandising strategy and plan content for relevant and personalized user experiences.
• Manage key site functionality areas and optimize customer experience for business results.
• Build and maintain landing pages and category pages aligned with business area strategy.
• Analyze performance, provide insights, and drive ongoing optimization through A/B testing and best practices.
• Stay informed about competition and emerging online trends.
• Perform other relevant job duties as required.

Requirements

• 5 to 7 years of experience in developing and implementing digital marketing strategy and execution.
• Strong experience directing and managing outside agency partners.
• Experience working in a fast-paced, continuously changing environment with multiple deadline-driven priorities.
• Fluency in web technology (including front-end and back-end), CRM, and marketing automation strategies.

Skills

• Excellent knowledge and experience with online marketing tools and best practices (Salesforce Marketing Cloud, HubSpot and WordPress a plus).
• Solid knowledge of online marketing tools and best practices, such as Google AdWords and Analytics.
• Excellent analytical and project management skills.
• Analytical and process-oriented, comfortable working with data and making data-driven decisions.
• Understanding of HTML, performing CMS edits, tags and links preferred.
• Passion for trend research and promotions.
• Avid user of online and emerging digital platform mediums – demonstrate a drive for discovering new media trends and technology.
• Critical thinker and problem-solving skills.
• Excellent verbal, written and interpersonal skills.
• Strategic execution.
• Advanced level of proficiency with Microsoft Office suite.
• Working knowledge or proficiency of Adobe Creative suite a plus.
• Ability to develop strong relationships cross-functionally and collaborate to accomplish project goals.
• Complete project tasks under pressure through superior organization and time management.
• Operate as a strong team player with a high degree of flexibility.
• Problem solve and share best practices with project team members.
• Demonstrate a passion for business process improvement and process re-engineering.
• Communicate complex project updates, challenges, and successes clearly and concisely.
• Facilitate meetings of varying sizes, balancing the needs, voices, and concerns of all participants.

Experience Level

• 5 to 7 years

Education Level

• Bachelor’s degree in marketing, digital communications or related field

Salary/Compensations

• $100,500—$150,675 USD

Benefits

• Medical, dental and vision benefits
• Retirement benefits
• Employee stock purchase plan
• Paid time off
• Parental leave
• Family medical leave
• Volunteer time off and additional leave programs
• Life insurance
• Disability coverage
• Other life and work wellness benefits and discounts

About the Company

• Tactile Medical specializes in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.