Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a strategic, commercially-minded, and highly collaborative leader to head Demand Generation & ABM. This role will lead our demand generation engine and account-based marketing strategy, focusing on pipeline creation, nurture programs, campaign execution, account prioritization, client expansion, and marketing operations to support a land-and-expand go-to-market motion. The ideal candidate will blend demand generation expertise, ABM sophistication, operational rigor, and modern marketing fluency, including AI, automation, intent data, and performance marketing. They will manage direct reports and agency partners, operating effectively at both strategic and executional levels.

Responsibilities

Lead the company's demand generation strategy, including top-of-funnel programs, mid-funnel nurtures, and pipeline acceleration initiatives.
Develop and own integrated campaign strategy across paid media, email, digital, content syndication, executive engagement, field marketing, and partner channels.
Build and refine lead lifecycle programs to maximize conversion and pipeline contribution.
Partner with Sales & Strategy on account prioritization, inbound qualification, and outreach strategies.
Own the strategy and investment decisions for digital marketing programs across paid search, SEO, and AEO.
Lead the company's account-based marketing strategy across target enterprise accounts and strategic customers.
Develop frameworks for account segmentation, tiering, and prioritization.
Balance high-touch, personalized programs for top-tier accounts with scalable programmatic approaches.
Partner with commercial leadership to align ABM investments to pipeline, expansion, and revenue goals.
Drive account-based programs across new business and existing customer motions, emphasizing client expansion.
Partner with Strategy, Client Success, Sales, and Product Marketing to deepen executive relationships and increase engagement.
Develop integrated lifecycle programs that support account progression and client engagement.
Direct Marketing & Sales Operations agency for MAP administration, lead lifecycle and scoring, data segmentation, UTM governance, attribution modeling, and SFDC mapping.
Establish clear performance metrics and reporting frameworks tied to pipeline influence, account engagement, customer expansion, and revenue outcomes.
Implement a continuous test-and-learn approach across messaging, channels, and tactics.
Partner with Commercial Operations to improve targeting, attribution, and account engagement visibility.
Leverage AI, automation, intent data, and emerging technologies to improve personalization and scale account engagement programs.
Continuously evaluate new tools, approaches, and workflows to improve efficiency and marketing effectiveness.
Champion a modern, data-informed, and experimentation-driven approach to demand generation and ABM.
Act as a strategic thought partner to sales and strategy teams in developing coordinated account strategies.
Collaborate cross-functionally with Product Marketing, Commercial Operations, and the broader marketing team.
Manage external agencies, consultants, and specialized marketing partners.

Requirements

7–15 years of experience in demand generation, account-based marketing, enterprise GTM, or B2B marketing leadership roles.
Proven success building and scaling demand generation and/or ABM programs that drive measurable pipeline growth, customer expansion, and revenue impact.
Strong experience partnering with enterprise Sales and Client Success leaders on strategic account planning and pipeline strategy.
Deep understanding of land-and-expand go-to-market motions and complex enterprise buying cycles.
Experience developing and managing integrated, multi-channel marketing programs across paid, owned, digital, executive, and field engagement channels.
Familiarity with marketing operations fundamentals: MAP management, lead scoring and routing, attribution modeling, UTMs, and SFDC integration.
Demonstrated ability to prioritize across a large account portfolio and develop tiered engagement models.
Strong commercial acumen and ability to align marketing investments to business outcomes.
Demonstrated success leveraging AI, automation, intent data, and modern GTM technologies.
Experience managing external agencies, consultants, and strategic marketing partners.
Strong analytical mindset with experience using performance insights to optimize strategy.
Familiarity with platforms such as 6sense, HubSpot, Salesforce, Apollo, and other ABM and marketing technologies.
Excellent communication, executive presence, and cross-functional leadership skills.
Deep knowledge of selling to executive retail buyers preferred.
Knowledge of AI, automation, and robotics industries strongly preferred.
Knowledge of the retail technology ecosystem and purchase dynamics strongly preferred.

Skills

Demand Generation
Account-Based Marketing (ABM)
Enterprise GTM
B2B Marketing
Pipeline Creation
Nurture Programs
Campaign Execution
Account Prioritization
Client Expansion
Marketing Operations
Land-and-Expand Strategy
AI
Automation
Intent Data
Performance Marketing
Paid Media
Email Marketing
Digital Marketing
Content Syndication
Executive Engagement
Field Marketing
Partner Channels
Lead Lifecycle Programs
Scoring
Routing
Follow-up Workflows
Inbound Qualification
Outreach Strategies
Paid Search
SEO
AEO
Account Segmentation
Tiering
High-touch Programs
Scalable Programmatic Approaches
Revenue Goals
New Business Motions
Customer Growth
Executive Relationships
Buying Group Engagement
Product Adoption
Customer Journey
MAP Administration
UTM Governance
Attribution Modeling
SFDC Mapping
Performance Metrics
Reporting Frameworks
Test-and-Learn Approach
Messaging Optimization
Channel Optimization
Tactic Optimization
ROI Optimization
Targeting Improvement
Account Engagement Visibility
Personalization
Buying Signal Identification
Campaign Execution Acceleration
Account Engagement Scaling
Modern Marketing
Data-Informed Marketing
Experimentation-Driven Marketing
GTM Strategy
Cross-Functional Collaboration
Messaging Alignment
Account Intelligence
Go-to-Market Execution
Agency Management
Consultant Management
Strategic Partner Management
Analytical Mindset
Executive Decision-Making
6sense
HubSpot
Salesforce
Apollo
Communication Skills
Executive Presence
Cross-Functional Leadership
Retail Buyer Engagement
Robotics Industry Knowledge
Retail Technology Ecosystem Knowledge

Experience Level

7-15 years

Salary/Compensations

$130,000 - $250,000