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About the Role
As Director of Industry Marketing for Telecommunications, you will own the narrative that makes ServiceNow irreplaceable to telco buyers. You will build an AI-first marketing motion where AI agents, automated content workflows, and intelligent buyer signals are integrated into daily operations.
Responsibilities
- Own the industry narrative and define ServiceNow's point of view for Telecom.
- Craft narratives connecting platform and portfolio capabilities to real problems telco buying groups are solving.
- Use AI to accelerate industry research, synthesize competitive signals, and stress-test messaging.
- Build buyer-specific messaging tailored to distinct buyer personas.
- Leverage AI to generate, pressure-test, and rapidly iterate persona-specific content.
- Set the AI-first standard across the team by modeling AI tool usage.
- Coach colleagues on building repeatable, AI-assisted content systems.
- Partner closely with product marketing, Industry Go-to-Market, and field marketing to ensure narratives translate into pipeline-generating plays.
- Build thought leadership, executive briefs, event programming, and digital assets with embedded AI.
- Track BSS/OSS players, hyperscaler partnerships, industry ecosystem dynamics, and the competitive landscape.
- Use AI-powered listening and synthesis tools to monitor signals.
- Represent ServiceNow externally at industry events, analyst briefings, and customer forums.
- Act as a credible voice on telco transformation and AI-powered marketing.
Requirements
- 12+ years of experience in B2B marketing.
- 3–5+ years focused on the telecommunications industry or a similar vertical-specific marketing role.
- Deep familiarity with the telecommunications industry.
- Proven track record building industry or vertical marketing programs that influence pipeline.
- Sharp instinct for buyer psychology.
- Experience translating complex platform capabilities into crisp, compelling narratives for business buyers.
- Demonstrated fundamental change in work habits due to AI in the last 12 months.
- Experience using AI for industry research, messaging stress-testing, content generation, and personalization.
- Ability to raise the bar for AI usage among colleagues.
- Understanding of how to prompt for insight, QA AI-generated content, and build repeatable AI-assisted content systems.
- Strong cross-functional collaboration skills.
- Comfort influencing without authority across product, sales, and demand generation teams.
Skills
- Telecommunications industry marketing
- AI-driven marketing
- Narrative development
- Messaging architecture
- Content strategy
- Pipeline generation
- Thought leadership
- Competitive analysis
- Cross-functional collaboration
- AI prompting
- AI content quality assurance
Location
- AMS - North America and Canada
Work Type
- Flexible
- Remote
Experience Level
- 12+ years of experience
- 3-5+ years of industry-specific experience
About the Company
- ServiceNow is an AI control tower for business reinvention, bringing together AI, data, and workflows to help businesses work smarter, faster, and better.
- Building an AI-native culture where technology and talent are unstoppable together.
- Committed to putting AI to work for people.
Equal Opportunity
- ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- All qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
- ServiceNow strives to create an accessible and inclusive experience for all candidates.
- Export control regulations may apply, and employment is contingent upon obtaining necessary approvals.