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About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand seeking an Influencer Marketing Manager to lead and optimize the brand’s reach. This role involves strategic management of influencer identification, recruitment, contracting, onboarding, and compensation, while also serving as a thought leader for digital marketing. You will collaborate with creative and marketing teams to enhance the brand's influencer marketing strategy. This position offers significant opportunities for growth within a dynamic team.

Responsibilities

Own paid influencer partnerships, including sales calendar, identification, outreach, contracting, onboarding, and compensation using the influencer CRM.
Manage affiliate platforms and collaborate with the Performance Marketing Team and Community Manager on campaigns (e.g., ShopMy & LTK).
Oversee influencer contracts and negotiations, ensuring FTC compliance in partnership with legal.
Collaborate with Performance Marketing to source influencers for dedicated whitelist content.
Set and track social media KPIs for influencer marketing, differentiating between brand awareness and sales-driving campaigns.
Work with the Influencer & Social Director on influencer collaboration product strategy and PR.
Serve as the primary point of contact for all influencers, focusing on relationship building.
Coordinate influencer gifting with the Senior Community & Ambassador Manager.
Organize 3-5 influencer PR events annually.
Collaborate with external vendors to create high-caliber influencer and PR packages.
Act as a thought leader for paid digital marketing across platforms like Facebook, Instagram, Pinterest, and TikTok.
Report to the Director of Influencer & Social.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in influencer marketing, focusing on campaign management and strategy development.
Experience managing a team.
Proven track record of successful influencer campaigns driving brand awareness, engagement, and sales.
Experience working with paid advertising teams.
Experience working with influencers across various media platforms (IG, FB, TikTok, Podcast marketing, etc.).
Strong understanding of social media platforms, influencer marketing trends, and best practices.
Excellent communication and interpersonal skills for building relationships with influencers and internal stakeholders.
Analytical mindset with the ability to define and track KPIs and provide data-driven insights.
Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
Proactive and creative problem-solver passionate about innovation and industry trends.

Skills

Influencer Marketing
Campaign Management
Strategy Development
Team Management
Paid Advertising
Social Media Platforms
Influencer Marketing Trends
Communication Skills
Interpersonal Skills
Analytical Skills
KPI Tracking
Data Analysis
Organization
Project Management
Problem-Solving
Creativity

Location

NYC
Utah

Work Type

Hybrid

Experience Level

4+ years

Education Level

Bachelor's degree

Benefits

Competitive base salary
Annual bonus
21 days paid vacation
All federal holidays (except parts of Thanksgiving)
Full health benefits (health, dental, vision, mental)
16 weeks paid birth parent leave
8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth

About the Company

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place.
Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.