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About the Role

As the Senior Strategy Manager, Customer Growth and Monetisation, you will play a key role in defining how Trainline evolves its customer revenue model while maintaining customer trust. You will work across Product, Commercial, Finance, Marketing, CRM, and Data to lead strategic questions, bringing analytical rigor, commercial insight, and customer-centric thinking to shape recommendations that influence long-term business direction.

Responsibilities

Lead the strategic development of Trainline's customer monetisation approach, evaluating opportunities across pricing, fees, subscriptions, membership, loyalty, bundles, and value-added propositions.
Develop robust commercial cases by combining customer insight, market understanding, and financial analysis to assess opportunities and provide clear recommendations to senior leadership.
Shape the strategy for premium customer propositions by identifying target audiences, defining proposition concepts, and assessing pricing and packaging approaches.
Partner with Product, Brand, Marketing, and CRM teams to strengthen how Trainline communicates customer value and reinforces transparency and trust.
Act as a strategic partner across the wider Customer Growth function, supporting decisions that improve customer acquisition, engagement, retention, reactivation, and lifetime value.
Bring structure and clarity to complex, ambiguous commercial challenges, balancing customer needs with commercial outcomes.
Influence senior stakeholders across Product, Commercial, Finance, Marketing, CRM, and Data by communicating complex strategic recommendations clearly and compellingly.
Continuously bring external perspectives, emerging market trends, and best practices to shape Trainline's future customer growth strategy and revenue model.

Requirements

Experience in strategy, commercial strategy, pricing, monetisation, or proposition development, ideally within a consumer technology, marketplace, travel, fintech, or digital business.
Experience developing or evolving customer-facing revenue models, including subscriptions, membership, pricing, loyalty, bundles, premium propositions, or ancillary products.
Strong analytical capability with experience interpreting customer behavioural data, revenue economics, pricing strategy, lifetime value modelling, and commercial performance.
A track record of developing business cases and influencing senior stakeholders.
Confidence navigating complex and ambiguous commercial challenges while balancing customer experience, commercial performance, and long-term trust.
Excellent communication and stakeholder management skills, with the ability to build strong partnerships across Product, Commercial, Finance, Marketing, CRM, and Data teams.
Experience working across both strategy and execution, helping to shape recommendations and supporting successful delivery through cross-functional collaboration.
Ideally, experience with SQL, running pricing or lifecycle experiments, building subscription or membership propositions, or working within multi-market or marketplace businesses.

Skills

Pricing
Monetisation
Proposition development
Customer revenue models
Subscriptions
Membership
Loyalty
Bundles
Premium propositions
Ancillary products
Analytical capability
Customer behavioural data interpretation
Revenue economics
Pricing strategy
Lifetime value modelling
Commercial performance analysis
Business case development
Stakeholder influence
Strategic recommendations
Commercial challenge navigation
Customer experience balancing
Commercial performance balancing
Long-term trust consideration
Communication skills
Stakeholder management
Cross-functional collaboration
SQL
Pricing experiments
Lifecycle experiments
Subscription building
Membership building

Location

London
Paris
Barcelona
Milan
Edinburgh
Madrid

Work Type

Hybrid
Remote (Work from Abroad Policy)

Experience Level

Senior

Benefits

Private healthcare & dental insurance
Generous work from abroad policy
2-for-1 share purchase plans
EV Scheme
Extra festive time off
Excellent family-friendly benefits
Clear career paths
Transparent pay bands
Personal learning budgets
Regular learning days

About the Company

Trainline is Europe's number 1 downloaded rail app, enabling millions of travellers to find and book the best value tickets across carriers, fares, and journey options.
The company collaborates with 270+ rail and coach companies in over 40 countries.
Trainline aims to create a world where travel is simple, seamless, eco-friendly, and affordable.
It is a FTSE 250 company driven by over 1,000 Trainliners from 50+ nationalities.
The company has a focus on growth in the UK and Europe.
The Customer Growth team is focused on helping more people discover, choose, and keep choosing rail by combining customer insight, commercial thinking, and product innovation.

Equal Opportunity

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.