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About the Role

We’re looking for a Growth Marketing Manager to lead Relay’s courier acquisition strategy and drive scalable, sustainable growth of the courier fleet. You’ll shape how we position Relay to new audiences, ensuring every campaign, ad, and initiative aligns with our mission. This is a unique opportunity to take on a generalist marketing role, combining strategic vision with hands-on execution to expand Relay’s impact in new and existing markets.

Responsibilities

Expand into New Markets: Leverage insights and creativity to introduce Relay to untapped geographies, tailoring strategies to local contexts and building a scalable approach to expansion.
Refine our value proposition: Develop a deep understanding of our value proposition and target audience for each vehicle type and across different geographies. Ensure Relay’s messaging resonates and drives engagement.
Own and Optimize CPA: Monitor cost per acquisition metrics closely, finding innovative ways to lower costs while improving conversion rates. From building landing pages to A/B testing ad creatives, you’ll have the full freedom to experiment and deliver.
Drive Top-of-Funnel Growth: Set ambitious acquisition targets and work with the funnel team to meet supply needs across regions, including hyperlocal campaigns where necessary.
Integrate Paid and Unpaid Channels: Build a cohesive strategy blending influencer marketing, referrals, socials, paid ads, and organic growth.
Automate and Improve Processes: Streamline workflows and experiment with scalable approaches to simplify marketing operations.

Requirements

You’ve worked in dynamic environments, like Deliveroo or Stuart, where you expanded into new markets and pushed boundaries.
Experimenting and learning are a part of succeeding in this role.
You’re fluent in interpreting marketing metrics and passionate about improving performance through insights.
You’re a collaborative team player who supports colleagues across functions.
Champion a positive, inclusive culture where creativity and shared success thrive.
You define problems clearly and measure your impact meticulously.
You chase bold bets, tackle the hard stuff, and view constraints as fuel, not friction.
You believe that small, consistent improvements lead to exponential growth. You move quickly, deliver results, and learn from every experience.
You show up and step up. You take ownership from start to finish and do what it takes to deliver when it counts.
You invest in your teammates. You give and receive feedback with care and candour.
You build trust through high standards and shared success.
You seek out win-win solutions for merchants, couriers, and our customers, because when they thrive, so do we.
Combine strong technical fundamentals with entrepreneurial drive.

Skills

Influencer partnerships
Google ads
Google Tag Manager
Google Analytics
SEMrush

Location

Remote

Work Type

Full-time

Experience Level

Growth Marketing Manager

About the Company

Relay is fundamentally reshaping how goods move in an online era.
Backed by Europe’s largest-ever logistics Series A ($35M), led by deep-tech investors Plural (whose portfolio spans fusion energy and space exploration), Relay is scaling faster than 99.98% of venture-backed startups.
We're assembling the most talent-dense team the logistics industry has ever seen.
Relay’s Mission is to free commerce from friction.
Today, high delivery costs act as a hidden tax on e-commerce, quietly shaping what can be sold online and limiting who can participate.
We envision a world where more goods move more freely between more people, making the online shopping experience seamless and accessible to everyone.
~110 people, more than half in engineering, product and data
45+ advanced degrees across computer science, mathematics and operations research
Thousands of data points captured, calculated, analysed and predicted for every single parcel we handle
An intellectually vibrant culture of first‑principles thinking, tight feedback loops and relentless experimentation

Equal Opportunity

Relay is an equal-opportunity employer committed to diversity, inclusion, and fostering a workplace where everyone thrives.